Ali Blows has been appointed Head of Commercial Events and Business Development by the National Theatre, in an attempt to expand its Commercial Operations department. In her new role, she will be responsible for developing a new pipeline of clients and the meetings and events spend, as well as overseeing the development of the existing business.
In addition, Ali will lead a team of four through the relaunch of the National Theatre’s rooftop event space – The Deck – following a major build project to replace the previous structure. She is bringing to the business and to the team an experience of over eight years in the events industry. Before joining the National Theatre, Ali was Account Manager at Wildgoose Events and Woods’ Silver Fleet.
“The theatre’s iconic status and progressive ethos make it a one-of-a-kind venue and I’m delighted to be part of the team. I will be working on the business development of our trading areas with the National Theatre’s Food and Beverage team with a strong focus on bringing the under 35s to the Understudy, the pop-up food vans and the Riverstage Festival this summer. In addition, the relaunch of The Deck this summer is especially exciting and I relish the opportunity to grow the venue’s client portfolio and to build on the South Bank’s significance as a destination for both domestic and international clients,” said Ali Blows.
The Deck is a stunning rooftop events venue, situated on the roof of the National Theatre and offering breathtaking, panoramic views across London. It hosts a range of corporate events, product launches, fashion shoots, barbecues and cocktail parties for up to 170 guests.
“We are delighted to welcome Ali to the National Theatre commercial events team and know that she will do a great job of building relationships with clients and growing the whole brand by continuing to source new and exciting business opportunities,” said Robyn Lines, the Director of Commercial Operations at National Theatre.