Danone is set to launch an exciting new initiative this month which will give UK families some fun whilst also taking care of dinner. Cookalong 4 Families will be live on YouTube and is designed with the reality of family life in mind, which is why each episode is short, easy to follow and provides a simple healthy meal at the end. By partnering with Family Action and making fundraising a defining part of the campaign, Danone is also able to help provide nutritious meals to vulnerable families who are experiencing poverty, disadvantage and social isolation; for every view of the videos the brand will donate £1* to the charity.
Danone recognises that during this difficult time, trying to keep up with routines and good habits whilst juggling work, home-life and home-schooling, can be a challenge for parents. The brand wants to help keep spirits up and champion moments spent together as a family while at the same time helping families to whip up some food for teatime.
Cookalong 4 Families will see ambassadors from the Danone Family, including author Madeleine Shaw and author and one fifth of girl band The Saturday’s Frankie Bridge host a series of weekly, cook-a-long livestreams showing kids (and the whole family) how to make imaginative recipes for teatime using everyday ingredients, including Danone’s recently launched range of no added sugar** yogurts.
The first livestream will be hosted by Madeleine Shaw on the Danone Yogurt UK & Ireland YouTube channel on Wednesday 10th June at 4pm.
Rachael Hann, Brand Marketing Manager, Danone says; “For Danone, doing good is about more than just making delicious yogurts with no added sugar**. It’s about doing our bit for families, our communities and our planet. We wanted to do something that can help keep kids entertained and also sort a healthy dinner for families too. Importantly our partnership with Family Action means that we can help vulnerable families too at a time when many are under increased pressure.
All the recipes will include everyday ingredients, including our new no added sugar** yogurt range, helping kids and their families to maintain and build good eating habits.”
David Holmes CBE, Chief Executive from Family Action says; “Support like this from Danone is vital in our efforts to continue to help disadvantaged families across the UK. Lockdown may be easing and with it lives returning to a sort of normal, but for many of the families we support their need has never been greater. The summer holidays this year will be even more important than usual as a time to supply free and nutritious meals.”
Other brand ambassadors who will be hosting a live Cookalong 4 Families session include Laura Jackson, Fiona Connor and Hannah Michalak.
Cookalong 4 Families Schedule – information on the series can be found @danone.yogurt and all live cookalongs will be hosted on the Danone UK & Ireland YouTube Channel
Madeleine Shaw, Wednesday 10th June, 4pm
Laura Jackson, Wednesday 17th June, 4pm
Frankie Bridge Wednesday 24th June, 4pm
Hannah Michalak Wednesday 1st July, 4pm
Fiona Connor Wednesday 8th July, 4pm