I’ll never forget settling down with a bag of popcorn for Squid Game’s season 1 back in 2021—and this summer, the same thrill hit all over again. Netflix’s latest instalment has smashed viewership records within days.
Squid Game 3: A Record-Breaking Launch
When season 3 of Squid Game premiered on 27 June, it didn’t just make a splash—it caused a tidal wave. According to Netflix, the final eight episodes have already racked up an astonishing 106.4 million views worldwide in just ten days, making it the platform’s fastest launch ever. That figure catapults the new season ahead of all other debuts on the service, securing the show’s reign in 93 territories where Netflix operates.
It’s no small feat: only the first two seasons of Squid Game (with 265.2 million and 192.6 million views respectively over their opening 91 days) sit above it in overall rankings for non-English content. Close behind are hits like La Casa de Papel Part 4, clocking 106 million views, and Lupin Chapter 1 with 99.5 million—proof that international series are more popular than ever on the streaming giant.
It’s Only Goodbye for Now
So, will season 3 claim the crown as Netflix’s most-watched show of all time? Time will tell. Meanwhile, the streaming schedule remains packed: Jenna Ortega’s Wednesday returns 6 August, followed by its second half on 3 September, and Stranger Things wraps up in three festive batches at the end of the year. On the movie front, Knives Out: Wake Up Dead Man lands 12 December, and Guillermo del Toro’s Frankenstein arrives this November.
But for die-hard fans of survival drama, the wait until season 4 can start as soon as Netflix calls it. Until then, only one thing is certain: Squid Game shows no signs of slowing down.
