UK-based voiceover and subtitling provider Matinée Multilingual has reported the strongest demand in its history for professional narration services.
Whether for eLearning courses, brand explainers, internal briefings, or social media content, voiceover has become essential for producing clear and compelling video. And in 2025, the market has reached new heights.
Cisco Systems projects that video will account for more than 82% of global consumer internet traffic this year, a dramatic increase since 2017, when consumption levels were 15 times lower. This rapid growth is driving demand for high-quality voiceover services as businesses adapt to global audiences.
“Video is now the default way people learn, shop, and communicate,” says a spokesperson from Matinée Multilingual, a UK-based voiceover and subtitling studio. “But the voice you hear in that video is just as important as the visuals. It shapes tone, builds trust, and makes content feel human.”
Although artificial intelligence has introduced new tools for generating speech, organisations still rely heavily on human professionals. Voiceover performed by trained artists continues to be valued for onboarding, training, corporate storytelling, and cross-border marketing, where credibility and emotional nuance matter most.
“Businesses are realising that a well-delivered voiceover isn’t just a nice-to-have, it’s the difference between being understood or switched off,” Matinée’s team explains.
Headquartered in Reading, Matinée Multilingual offers services across more than 80 languages. Its team handles the full process in-house, from editing scripts and sourcing talent to recording and final production, while working with a global pool of experienced voice artists and translators.
The company’s clients include broadcasters, global media groups, digital platforms, and independent content creators. Many UK businesses are now seeking support from Matinée to either grow their international reach or make their content more accessible.
The studio has also seen particular demand from industries such as healthcare, technology, education, and manufacturing, as organisations prioritise consistency and clarity across international teams and audiences.
“People expect content to be clear, inclusive, and in their own language,” says the Matinée team. “Voiceover is what makes that possible, especially when you’re trying to connect across borders.”
With video continuing to dominate digital traffic, voiceover is expected to remain central to the way businesses communicate and connect globally.
“It’s not just about reading a script,” says Matinée. “It’s about finding the right voice, and using it to make sure your message lands.”
