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All Posts By FEAST Editorial Team

Finsbury Food Group Adds Harry Potter Inspired cakes to its Market Leading Range of Licensed Cakes

Finsbury Food Group, the market leader in licensed cakes, is looking to further the success of its portfolio by announcing the addition of Wizarding World inspired Celebration Cakes to its range.

Launching this September in partnership with Warner Bros. Consumer Products, Finsbury will produce a Harry Potter Celebration Cake, Gift Cake and Cupcake Platter, ensuring it is producing cakes that can answer the most popular cake eating occasions and opportunities.

The team of design experts behind Finsbury’s cakes looked at the most stand-out elements of the Harry Potter franchise to determine the best way to bring the Wizarding World to life in a range of celebration cakes. All the cakes in the new range have been made with a focus on the different Hogwarts Houses, giving consumers the opportunity to pick their favourite.

The gift cakes are topped with a striking logo of each house’s emblematic animal, the 12-pack platter features the crests of the different Hogwarts houses and the celebration cake depicts the iconic Hogwarts crest.  The sleeve of the cupcake platter also transforms into a house crest, corner bookmark in a clear link to the books that started the phenomenon.

Finsbury has added gift cakes alongside the more traditional large celebration cakes in recognition of a growing trend for smaller cakes that can be consumed as part of a celebration or form a gift. The decision to produce a 12-pack of individual cupcakes is also in response to the continuous popularity of cupcakes as products that are easier to consume on the go and share.

Jordan McCann, Junior Brand Manager at Finsbury Food Group who have created the range in partnership with Warner Bros. Consumer Products, said: “Harry Potter is one of the most beloved franchises of all time and we’re delighted to have secured the opportunity to introduce it to the cake category.  We pride ourselves on finding innovative ways to bring the most popular films and TV shows to the cake aisle.  We work incredibly hard to examine what consumers will most want to see on a cake range that links to their favourite films and know it’s about making the purchase a fun experience that you can share with friends and family.  We’ve taken this into consideration across the full range of Harry Potter cakes and are sure that fans will appreciate the opportunity to enjoy a bit of Harry Potter magic through cakes!”

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CHRISTMAS TREE COMPANY PLEDGES A RAINFOREST TREE FOR EVERY CUSTOMER THIS CHRISTMAS

THE UK’s leading supplier of artificial Christmas trees – Christmas Tree World, has joined forces with Borneo Nature Foundation (BNF) in a bid to help save the rainforest.

The business has pledged ‘a tree for every customer’ in a partnership which will see a new tree planted in the Borneo rainforest for every order placed on their market leading Website, www.christmastreeworld.co.uk.

The partnership will help protect some of the most important and damaged areas of tropical rainforest in the world, safeguarding its wildlife, environment and indigenous culture, whilst contributing towards the fight against climate change.

Christmas Tree World will pay for a seedling to be planted in Borneo for every order placed on their website, it is expected that up to 25,000 trees will be planted by Christmas Tree World in 2019 alone, which could see an area of over 50 hectares reforested.

Stephen Evans, Owner of Christmas Tree World comments: “The Borneo Nature Foundation was a natural choice when searching for a charity partner. Climate change is the most important issue globally in this day and age, and with our background in traditional horticulture, we have a real affinity with what the charity are working to achieve. We particularly like the way BNF encourages local communities in Borneo to grow the trees from seed collected in the rainforest”.

“As well as the financial pledge we’re pleased to commit, we’ll be working closely with the BNF to assist with the reforestation process where we can, helping to upscale the process and make the largest impact possible.”

Susan M. Cheyne BSc (Hons) PhD CBiol CSci MRSB FRGS FLS, co-director at the Borneo Nature Foundation added: “In just four short decades, Borneo has lost over 50% of its tropical rainforest coverage, due to industrial scale deforestation, illegal logging and wildfires caused by man-made interference. This is coupled with the devastating effects on the local wildlife, with animals at danger from both poachers and losing their natural habitat – the area we are supporting is home to 10% of the world’s wild orangutans.

“This pledge is one of the most significant we’ve received to date. We’re grateful to the Christmas Tree World team for their support and we’re looking forward to working together to further protect the biodiversity of Borneo.”

The Borneo Nature Foundation is a not-for-profit conservation and research organisation, who works to protect some of the most important areas of tropical rainforest and to safeguard the wildlife, environment and indigenous culture on Borneo.

Christmas Tree World is one of the UK’s premium artificial Christmas tree e-tailers, supplying trees from 18inches to 40ft, providing unique and realistic decorations to provide a truly magical Christmas for all the family.

For more information, please visit www.christmastreeworld.co.uk/borneo

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COLD-PRESSED SAUCE COMPANY LAUNCHES CROWDFUNDING CAMPAIGN

The Saucy Affair, a unique range of fresh, cold-pressed sauces, has launched a crowdfunding campaign to drive its long-term growth strategy.

Created by entrepreneur Tanya Robertson-Lambert in 2016, the business is seeking £350K investment for a 7% share of the business through the Seedrs crowdfunding platform, specialists at equity crowdfunding. The Seedrs model protects potential investors by only committing funds once the investment target has been reached. The business has a conservative forecast to grow to £6-7m by year 3 of its growth strategy.

Tanya founded the company after struggling to find products which would help her create quick and healthy meals for her young family. Badged as ‘cooking from scratch in a bottle’, the cold-pressed natural sauces made from fresh herbs, fruit and vegetables are aimed at time-poor cooks looking for healthy and convenient ways to create great-tasting and nutritious food.

The range can be used hot or cold and comprises Fiery Fiasco, Smokey Cokey, Teriyaki Malarkey, Beetroot Cahoot, Cucumber Blunder and new addition, Minted Mayhem. Naturally vegan, the range has no added salt, sugar or anything artificial and is also gluten and dairy free. A new dip range is planned for an autumn 2020 launch in retail and additional NPD in development for 2021.

A recent Government report* showed obesity levels in England have increased from 15% to 29% since 1993, with 65% of UK adults reported to be overweight. Mintel’s ‘Attitudes towards Healthy Eating’ report** showed that while six in 10 adults try to eat healthily most or all of the time, there is increasing pressure on the food industry to take the lead and act on health. One study revealed*** that when parents are stressed out, they are less likely to prepare a homecooked meal for their children.

Managing Director Tanya commented: “We are seeking investors who believe in our purpose as much as our profitability. In today’s hectic lifestyles, much more needs to be done to support time-pressured families to maintain a healthy lifestyle, something I am incredibly passionate about.

“This is an ideal opportunity for investors to be part of an exciting disruptor brand, destined to be a family fridge staple.”

Investor Geoff Rowley, Partner at FRP Advisory, said: “I am impressed on a number of levels including the apparent simplicity of the product, the appeal of a range of sauces that are both healthy and versatile and the absolute passion that Tanya has to make her products a success. 

“As a father with a young family that has a clear appeal to me.  Whilst I have of course invested with a desire to see the business become financially successful there has also been a strong pull in terms of Tanya’s purpose to help families across the nation maintain their physical and mental wellbeing through sharing her products and story.”

Previously available in Sainsbury’s, a new distribution plan for the Saucy Affair including food service is planned. As part of a bold 2020 marketing strategy which will be powered by the crowdfunding, the sauces will be re-launched under a new brand – Tanya’s Just Real.

Tanya commented: “The new brand better reflects our proposition, championing our focus on just real ingredients and a real-world purpose. The cold-pressing process used to make our sauces means both the nutrients and taste are retained, giving home cooks and caterers a one-of-a-kind quick and easy win in the kitchen. What we have is unique.”

Key members of the Saucy Affair team include former Tesco Trading Director Sean McCurley and an experienced marketing team including Armando Pereira and Lucy Howe, integrated communications agency, Pier and global brand specialist 1HQ. Together, the team will undertake a heavyweight integrated marketing campaign to drive the growth strategy, educating consumers and driving trial using advertising, PR, social media, sampling and in-store activation.

Sean commented: “The foundations of this business are built on meeting the needs of the consumer, retailer and food service teams, so commercially it is a no brainer. However, I also strongly believe that the time is now for the food industry to take some responsibility and offer healthy products to the consumer with no compromise.”

Tanya added: “I have carefully hand-picked a team who not only have the expertise to deliver a powerful campaign, but who share my values and commitment to making a positive change, moving away from heavily processed foods to just real food that is good for all and good for the planet.”

“Investing in the Saucy Affair is an opportunity to support a movement towards a generation of healthier, happier families.”

Interested parties are invited to pre-register ahead of the launch of the crowdfunding campaign on Monday 30th September. The first 50 people to invest will receive complimentary samples of all six products in the range.

For more information visit https://thesaucyaffair.seedrs.com.

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BAGEL NASH SIGNS EXCLUSIVE RETAIL DEAL WITH FOOD WAREHOUSE

Yorkshire-based Bagel Nash has signed an exclusive retail deal which will see its special recipe Magic Bagels sold through 106 Iceland owned Food Warehouse stores.

Supplied to schools for nearly 10 years, it will be the first time that these frozen bagels will be available for sale to members of the public.

Developed to help fuel hungry school children, Magic Bagels are made from a mix of plain and wholemeal flour, are low in saturated fat and are a source of fibre and Vitamin D.

Five pence from every four-pack sold through the stores will be donated to Magic Breakfast*, the charity which helps provide healthy breakfasts to children who arrive at school too hungry to learn. The aim is to raise £50,000.

According to the charity, as many as 300,000 UK children a day have the opportunity to eat the unique Magic Bagels for breakfast at school. A recent survey of Magic Breakfast partner schools showed 70% of them believe child hunger, generally, has increased in their school community in the past year.

Sara Micklethwaite, who runs Leeds-based Bagel Nash with husband Andy commented: “As many as 1.8 million school age children in the UK are at risk of hunger in the morning – and a hungry child cannot concentrate. As the school year and our new partnership gathers pace, we’re delighted to be able to further support a charity that has been close to our hearts for nearly a decade.

“For 30p, Magic Breakfast can give a child a healthy breakfast and wrap-around support at school. To understand the impact of what the charity is doing, you only have to speak to teachers and parents.”

Established for more than 30 years, Bagel Nash opened its first store in Moortown, Leeds in 1987. It has its own wholesale bagel factory and now supplies retailers and food service operators around the world.

Richard Walker, md of Food Warehouse said: “We understand that providing children with the correct nutrients and sustenance every day is essential, and Magic Bagels offer parents this peace of mind. The pack of four represents great value for a high-quality product that can really help children to get the most out of their day.

“The success of the bagels in schools has been phenomenal and we were keen to make them more widely available to our customers. The five pence donation from every pack sold will hugely benefit school breakfast clubs up and down the country, helping to deliver much needed food to children at an important time of the day.”

Magic Bagels are easy to prepare and can be toasted straight from the freezer, as well as enjoyed with both sweet and savoury fillings.

They are available at Food Warehouse from September and retail at £1.00 (four-pack).

For further information about Bagel Nash and its products, please visit http://bagelnash.com.

*Magic Breakfast is a registered charity aiming to end hunger as a barrier to education in UK schools through the provision of healthy breakfasts to vulnerable children. Charity number 1102510 in England and SC048202 in Scotland.

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TRUMAN’S PARTNERS WITH YOKOHAMA BREWERY IN CELEBRATION OF THE RUGBY WORLD CUP 2019

Truman’s has collaborated with Yokohama’s original craft brewer – Yokohama Brewery – to develop an exclusive beer in celebration of this year’s Rugby World Cup, brewed in both London and Yokohama. Using Sorachi Ace Hops, which were originally produced in Japan in the 1980s, Truman’s x Yokohama Brewery JPAis a 4.5% ABV golden Japanese Pale Ale with a bold lemon flavour and notes of dill, mint and tea.

With listings already secured across Mitchells & Butlers, Truman’s x Yokohama Brewery JPA will be available at selected Nicholson’s Pubs and Castle sites, Truman’s Taphouse the Newman Arms in Fitzrovia and the wider Independent Free Trade throughout September, October and November.

Just 30 minutes south of Tokyo and rich in rugby heritage, Yokohama is home to Japan’s oldest rugby club and The International Stadium Yokohama which will host many major Rugby World Cup 2019 fixtures including England v France, both Semi-Finals and the Final itself.  Founded in 1995, Yokohama Brewery was the first craft brewery in the city which now has a thriving beer scene.

Discussing the partnership, Frank Maguire, Head of Marketing at Truman’s said: “This is one of the first collabs between a UK and Japanese brewer and we both wanted to create something special to celebrate the first ever Rugby World Cup in Japan. The team at Yokohama Brewery have been amazing to work with and share our passion for quality beer and sports. We’ve ended up with a fantastic beer that has a distinctive taste profile from traditional Pale Ales in the market – it will definitely appeal to drinkers that love to try new beers and styles. Bring on the World Cup!”

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EAT. launches Mushroom Melt, a new vegan smoked ‘Gouda’ cheese toastie.

EAT. launches Mushroom Melt, a new vegan smoked ‘Gouda’ cheese toastie, across all U.K. stores, and challenges you to taste the difference!

Just in time for the season change, EAT. has introduced a brand new vegan toastie, Mushroom Melt (from £3.99), a multi-seed bloomer filled with mushrooms, caramelized onions and vegan smoked ‘Gouda’ cheese with vegan garlic mayonnaise.  

Emily Williams from the EAT. food team comments: ‘We’ve created a hearty plant-based toastie, ideal for the colder months.  Our vegan smoked ‘Gouda’ is made from coconut and potato but has the texture, melting characteristics and complex flavour of regular cheese, we can’t wait for our customers to try it.’

Holly Oades, Customer Director, EAT., adds: ‘We are thrilled to add a delicious and filling vegan toastie to our menus this autumn.  We believe our vegan ‘Gouda’ is the best plant-based alternative on the high street, and challenge everyone to try and taste the difference.’

The new vegan launch will sit alongside The American Melt (from £4.25); smoked ham, Emmental cheese, sliced gherkins & American mustard all in a multi-seed bloomer.  Other favourites, Beef Bourguignon and Chicken Panang Curry Hot Pot, will once again feature on the autumn menu which launches today, across all stores in the U.K.

EAT. will be offering free samples of the new Mushroom Melt and The American Melt across all U.K. stores until 12th September, available at lunch times while stocks last.

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TACO BELL IS OFF TO THE BEACON!

Hull to get its first Taco Bell

It’s official – Taco Bell, pioneer of Mexican-inspired cuisine is continuing its Live Más march across the UK with the opening of a new restaurant in Hull, Brighton Street on Friday 11th October 2019.

Fans of Taco Bell will be able to dine in the 53 seat restaurant, or takeaway, and experience the classic menu enjoyed by people in stores around the UK.

The store will be operated by The Adil Group, a franchisee to Taco Bell and key partners in bringing Taco Bell to the UK. Riding a wave of Taco-obsession the group has exciting plans to open over 10 stores by 2023 across the country and has already acquired future sites to open more Taco Bells in the UK.

From burritos, tacos and quesadillas, to our famous Crunchwrap Supreme TM there are plenty of delicious foods and drinks on offer – whether you’re a meat eater or a vegetarian. The Hull restaurant is also introducing Taco Tuesday to the menu – a taco and a soft drink for only £2 on Tuesdays! 

The new restaurant opening will be the 39th Taco Bell restaurant to open in the UK.

Lucy Dee, Marketing Lead of Taco Bell UK, said: “We’re really pleased to be opening a Taco Bell in Hull – it’s a place we’ve had our eye on for a while. Hull has a high footfall of those looking for entertainment and of course a bite to eat, providing us with the perfect spot to expand our portfolio in the area. We look forward to welcoming even more Taco Bell fans and first-timers through our doors.

Originally launched in the United States, there are currently more than 425 Taco Bell restaurants across 27 markets outside of the US, with the goal of expanding the brand’s international presence to 9,000 restaurants by 2022.

The new restaurant will be open from 10:30am on Friday 11th October and can be found at Taco Bell, The Beacon, Brighton St, Hull, HU3 4HA.

Like: Facebook.com/TacoBellUK — Follow: @TacoBellUK (Twitter), @TacoBellUK (Instagram)

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Jumeirah Group makes senior appointments in London

Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has appointed Jonas Malheiro as Vice President of Sales and Marketing- Europe and Americas, and Fergus Stewart as Regional Vice President – Europe, with immediate effect.

Jonas has over 17 years’ experience working in sales and marketing in luxury hospitality and joins Jumeirah from Belmond, where he has held various roles.  Most recently as Divisional Director of Sales, EMEA; where he was responsible for managing and implementing the sales and marketing strategy for Belmond’s 16 EMEA properties. Additionally, Jonas was also a key member of Belmond’s Brand Steering Group, responsible for steering proposed brand experiences and initiatives. Prior to Belmond, Jonas worked for Pestana Hotels & Resorts, overseeing the sales and marketing for the brand’s nine hotels in Madeira.

A Portuguese national, Jonas speaks English, Italian, Spanish and French.

In his new role, Jonas will be responsible for overseeing all sales and marketing activities within Europe and America outbound markets for Jumeirah’s properties worldwide.

Fergus Stewart joins as Regional Vice President, Europe and will be responsible for overseeing the upcoming renovation of Jumeirah Carlton Tower in London in addition to the extended London portfolio and hotels in Europe. Originally from Scotland, Fergus has over 30 years’ experience working in the luxury hospitality industry. He spent 25 years working overseas in 11 different countries including Japan, Hong Kong, Singapore, Thailand and the UAE. He joins Jumeirah from an 11-year tenure at IHG, where most recently he held the position of Vice President of the Luxury Hotels Division – Europe, responsible for overseeing iconic hotels including The Carlton Cannes, Paris le Grand, The Amstel in Amsterdam and the Intercontinental Park Lane. In addition, Fergus also oversaw Kimpton Hotels & Restaurants in Continental Europe, where he played an integral role in the expansion to key gateway cities. 

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates and manages a world-class portfolio of 15 properties in the Middle East including the flagship Burj Al Arab, 5 properties in Europe and 4 in Asia with 10 properties currently under construction around the globe.

www.jumeirah.com

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ONE WATER REFRESHES BRAND AND PREMIERES NEW PRODUCT LINE-UP

One Water reveals fresh new look and product line-up to boost the range for operators looking to meet customer demand for ethical water in a planet-friendly format.

One Water has unveiled a completely refreshed brand and design, as well as an all-new planet-friendly range of packaged waters in a selection of cartons, new cans and refillable bottles. There is also an enhanced selection of deliciously flavoured waters to ensure operators who stock One Water have an option to suit every customer.

The new branding introduces a ‘switch’ logo to illustrate the new tagline, ‘Switch Water, Change Lives’, to encapsulate what a switch to One Water means – helping provide clean water to millions across the world. All it takes is a simple switch to One.

One Water’s new packaging range makes it easy for operators to show they’re part of the green movement and meet the ethical demands of the modern consumer in a format that suits their business. Options include new 330ml cans of still and sparkling spring water, made from zero plastic and infinitely recyclable. There’s also a new refillable option: a 500ml high-grade stainless steel bottle. One Water is the only brand to offer all these pack formats in one place, with unbiased information provided on each to help operators choose the right range for them.

The flavoured waters range has been reformulated to deliver great taste at only five calories a bottle, sweetened from a natural source and with zero sugar. Available in 500ml bottles, One Water offers three great flavours: strawberry, orange and peach, and lemon and lime.

Emily Frank, One Water’s Marketing Director, commented: “The new look and product range bring One Water’s formats and flavours right up-to-date for operators who want to make sure they’ve got their drinks offer right. Proceeds from the sale of One Water go directly towards The One Foundation’s fight to end global water poverty. It’s simple – switching water saves lives – and our dream is to make even greater impact on water poverty while minimising effects on the planet.”

To find out more, please visit www.onewater.org.uk

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Drygate launches Europe’s first reforestation beer, pledging to plant 10,000 trees with proceeds

Glasgow-based brewery Drygate announces the launch of Europe’s first ever Reforestation beer, Scorched Earth, a new brew which will fund the planting of a 10,000-tree forest.


The beermakers have joined forces with social carbon offsetting enterprise Offset.Earth which fights deforestation and climate change through its pioneering subscription service which plants trees around the world. The partnership marks the first to be born of Drygate’s charity fund the Bearface Trust which will donate a further 2p from the sale of every purchase of its famous Bearface Lager to help fund future Offset.Earth projects.


A reaction to the devastating forest fires engulfing the Amazon rainforest, the bottle of this Islay-whisky barrel-aged imperial stout features a singed map of the Amazon, with a vibrant green sapling shining through, symbolising our hope that new life will rise from the ashes.

To purchase Scorched Earth and join the cause head here: https://www.drygate.com/item/71/Drygate/Scorched-Earth.html

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