Video production company BearJam has highlighted a steady increase in demand for AI video content, with client briefs rising from one in April 2025 to twelve in January 2026.
Based in London, BearJam provides both traditional video production and AI-led creative services to clients across different industries.
The progression has been clear: from a single AI brief in April 2025 to 12 by the start of 2026, with the final months of 2025 seeing the most rapid growth.
At the same time, traditional video briefs have remained consistent, showing no decline in demand.
Supporting evidence from Fiverr’s Fall 2025 Business Trends Index indicates a 66% rise in demand for freelancers skilled in AI video production in the six months leading up to December 2025.
This growth highlights a shift in how companies are approaching AI, integrating it more deeply into creative strategies and operational workflows.
Brands are also recognising that generative AI is helping reduce the perceived cost barrier associated with video production.
Together, these trends are reshaping industry practices.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
The rise in AI-focused briefs is encouraging agencies to revisit and adapt their existing production frameworks.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.