This Summer, Actiph Water – Europe’s leading alkaline ionised water company – is teaming up with Marvel Studios’ Deadpool & Wolverine, in cinemas Thursday 25th July 2024.
To celebrate the new movie, Actiph is launching two limited edition designs on its 600ml and 1L bottles and fans can choose to take home the one featuring their favourite main character – Deadpool or Wolverine.
The bottles can be found in all major outlets including Tesco, Sainsbury’s, Waitrose, WHSmith, Holland & Barrett, and more.
Retailers will be able to capitalise on the film’s hype as the on-pack collaboration will be promoted in-stores with eye-catching activations, FSDUs and barkers. It will also be supported with an integrated marketing campaign including bespoke digital AV, London centric outdoor advertising, including static rail (12 sheets & 4 sheets), street furniture (6 sheets), London bus network (supersides), paid digital and an exciting experiential activation at Potters Fields on the 17th of July.
In addition to the exclusive bottles, Actiph will also be giving away hundreds of awesome prizes throughout July and August which consumers will have a chance to win through a competition hosted on its website. Some bottles have also already started hitting the shelves ahead of the official launch.
Actiph’s Chief Marketing Officer Barnaby Hughes says, “We’re thrilled to be teaming up with Marvel Studios once again to celebrate the eagerly awaited release of Deadpool & Wolverine. The Deadpool franchise is already so iconic, and this latest instalment looks set to make some serious waves this summer, and we can’t wait to be part of the journey.
Following on from the success of our previous collaboration with Thor: Love and Thunder in 2022, we wanted to build on our position within the water category as an innovative, disruptive brand that is synonymous with sports & health, and elevated through entertainment. Encouraging and enabling our consumers to lead more active lives and push their limits is at the core of everything we do, and these characters epitomise that ethos.”
Actiph Water represents the pinnacle of hydration excellence. Sourced from fresh Shropshire spring water, the water is purified through reverse osmosis, ensuring the utmost clarity. An exclusive electrolytes blend is added, before ionising using platinum and titanium plates, ensuring a smooth, alkaline taste with a pH over 9 that helps consumers charge up and achieve more every day. Actiph Water has quickly become the UK’s leading Alkaline Ionised Water Brand and the functional beverage range also includes the refreshing, zero sugar sparkling vitamin water, Act-Vit, and a brand new all natural clean energy drink, Acti+ – each of which offer unique benefits tailored to meet the diverse needs of health-conscious consumers worldwide.
The Deadpool & Wolverine Actiph Water limited edition bottles will be available to buy from Monday 17th June.
Marvel Studios’ Deadpool & Wolverine is out in UK cinemas Thursday 25th July.