Me Art has become one of the first in the world to offer budding art enthusiasts a way to view and buy art across physical and virtual gallery spaces. Following the successful launch of its virtual gallery in June, the dealership has also opened a physical space, allowing customers to see artworks in person.
A Second Exhibition Across Both Platforms
The dealership has launched its second exhibition across both platforms. Running until 12 December, it features works from prominent artists including Mr Brainwash, Keith Haring, Jean-Michel Basquiat and Richard Hambleton.
The combination gives customers a choice in how they explore the collection. They can browse through the virtual gallery from home or visit the physical space to view the works more closely.
Digital platforms also offer opportunities to explore art beyond commercial galleries. Readers interested in historical collections can discover how to view thousands of watercolours for free through an online archive.
Bringing Art Viewing and Buying Online
Me Art believes its virtual-first approach, alongside growing consumer confidence in buying high-value items online, will help it compete with traditional galleries facing substantial operating costs.
Gallery owner Joseph Lewis said:
“Consumers have been transitioning towards buying items online for a long period of time now, even for luxury items and highly valued items. Covid-19 has simply accelerated this trend. Traditional art players, more often than not, have been affected badly by Covid-19 and transition. Me Art noticed this movement early on, so created a high-quality virtual gallery experience for customers to browse the art via their chosen technology from the comfort of their own homes.”
By offering both physical and virtual spaces, Me Art allows customers to choose the viewing experience that suits them before making a purchase.
