Restaurants are businesses like any other in that they need to grow and expand their customer base. However, given the nature of their hospitality services, people depend on them for things like well-being and healthy living too. A restaurant’s success is a win for everybody.
Moreover, food security in Sri Lanka is improving, but it’s not perfect yet. Restaurants like yours are in a prime position to tackle the issue head-on and make a real difference. The well-being of your consumers depends on it.
As with many problems today, tech often has the answer here – and more specifically, software can be. Read on for a quick list of ways your restaurant can use software to feed more consumers.
Food Delivery Software
Many restaurants now deliver to peoples’ doors directly. It expands its outreach and provides a more convenient, easily accessible service for consumers.
State-of-the-art delivery software greatly enhances these prospects. They can be compatible with in-house driving teams or third-party fleets and help establish greater synergy across the board. You can browse delivery software FAQs or sign up for a free trial to learn more.
For example, look at what VROMO does and browse their quality FAQ section to understand the potential here. They explain that restaurant brands can anticipate a 24% cost reduction in delivery operations despite greatly expanding their delivery zones. Customers can be updated on their order status, and all of your firm’s branding, content, and promotions can also be incorporated into the software.
Mobile Point-of-Sale (mPOS) Systems
mPOS systems are software can that enable digital orders and payments. A mobile device is typically needed to carry out the transaction, whether it’s a smartphone or a tablet.
Consequently, consumers can sit down and make their orders quickly, conveniently, and with discretion. It also means customers don’t need to wait in line, mitigating the chances of lengthy queues as the overall dining experience is sped up. Staff can deal with more customers, and the customers never feel like they’ve lost control of what’s happening.
That said, mPOS systems can also help with other things in the restaurant. With real-time stock tracking features available, inventory management practices can be vastly improved. Restaurant staff can similarly update their menus in real-time as well, modifying price points or adding and removing items. All of this greater control means restaurants can cater to the needs of their consumers with greater specificity, flawlessly adapting to every situation.
Customer Relationship Management (CRM) Software
CRM tools can provide many useful benefits to restaurants. The technology grants deeper insights into consumer habits and experiences, and it’s important to have those, as food prices in Sri Lanka haven’t always been consumer-friendly recently.
There’s a range of data that can be examined here, including:
- Order preferences and history.
- How much consumers spend.
- The contact details of customers who volunteered to offer them.
- Any feedback the customer wished to submit.
- Dietary restrictions customers often have.
Your restaurant can then use this data on the CRM software to tailor promotions and create a more unique dining experience for each individual customer. From there, customer satisfaction and loyalty will improve, with repeat visits more likely to follow. Consumers may also be more compelled to recommend such services to their network.