The UK supermarket industry is fighting back in what is being dubbed the ‘time wars’ between food retailers, after Amazon Fresh launched in London.
The trend for convenience has gripped a ‘time poor’ nation, and Tesco are the most recent supermarket to launch into the fray with their new same-day click and collect service which will be be available shortly in 300 of their largest stores.
The new service will allow shoppers to buy online before 1pm, and then pick up their orders after 4pm the same day, paying £2 Monday to Thursday or £3 on Friday and Saturdays for a collection slot.
This move follows the launch of Amazon Fresh in June, which saw the online retail giant roll out same-day delivery of over 130,000 fresh and frozen grocery products to their Prime customers across London.
Later the same month, Sainsbury’s announced that they would be trialling a same-day delivery service in 3 of their stores, with the hope to expand this to 30 stores by Christmas.
Tesco’s collection option is to be marketed to those who cannot guarantee they will be home for a whole hour to await delivery, such as people returning from holiday who want to pick up cupboard essentials on their way home, or those on their way home from work.
“We know time is valuable to our customers and they expect more convenience and choice than ever before in how, when and where they do their grocery shopping,”a Tesco spokesman said.
“Our same-day grocery click and collect service is available at nearly 300 stores across the UK and means our customers can get their shopping at a time and location that is convenient for them.”