PSA Prime Marine, a leading name in yacht maintenance, refit, and management on the South Coast, will return to the Southampton International Boat Show 2025 for the third year running. This year’s appearance marks an important milestone as the company announces a new partnership with Cerashield, recognised globally for its innovative marine surface protection technologies.
Serving yacht owners across the Solent and beyond, PSA Prime Marine has earned a reputation for providing uncompromising service quality, built on a foundation of trust, expertise, and environmental responsibility. The company specialises in delivering comprehensive yacht care designed to give owners reassurance and long-term value.
The 2025 show will serve as the official launch of PSA Prime Marine’s collaboration with Cerashield, integrating cutting-edge coatings and surface protection systems with the company’s project management and yacht maintenance expertise. The result is a complete service offering designed to improve aesthetics, protect performance, and extend vessel longevity.
Cerashield’s advanced solutions significantly reduce the need for constant polishing, waxing, and recoating, allowing yacht owners to save both time and money. By lowering the environmental impact of traditional maintenance methods, this collaboration reflects PSA Prime Marine’s philosophy of delivering sustainable, cost-effective, and high-performance solutions for its discerning clients.
“Our collaboration with Cerashield represents a real step forward in how we can help our clients protect and enjoy their yachts,” said Su Stirling, Co-Director of PSA Prime Marine. “These coatings provide long-term benefits in terms of protection, efficiency, and environmental responsibility, and we’re delighted to be showcasing this innovation at the show.”
Her Co-Director, Pete Stirling, added: “We’ve always looked for ways to add value for our clients, and this collaboration is exactly that. Combining our expertise in managing complex projects with Cerashield’s proven technology means yacht owners will benefit from a service that is both innovative and reliable.”
To celebrate the collaboration, PSA Prime Marine and Cerashield will host an exclusive drinks and canapés reception at the PSA Prime Marine stand (H360) during the event on Friday 19 September from 4pm-6pm. This event will give visitors the chance to hear more about why PSA Prime Marine chose to collaborate with Cerashield and learn how their products are already making an impact in the superyacht industry. For anyone unfamiliar with Cersahield, it will enable them to better understand how the solutions can be tailored for yachts of all sizes. It will also provide a relaxed setting for yacht owners and industry professionals to network and share experiences.
In addition, visitors to their stand can enter a prize draw to win a luxury hamper filled with fine wine and a selection of premium yacht maintenance products, providing the perfect combination of indulgence and practicality.
The Southampton International Boat Show, running from 19th – 28th September 2025, is one of the UK’s premier marine events, drawing yacht owners, boating enthusiasts, and industry experts from across the country and beyond.
Throughout the 10-day show, the PSA Prime Marine team will be on hand to discuss their comprehensive range of services, which include planned and preventative maintenance programmes, emergency repair services, full yacht refits and bespoke yacht management solutions.
The company’s ability to manage everything from routine upkeep to complex refits makes them a trusted partner for owners who value both reliability and innovation. With their headquarters based on the South Coast, they are ideally placed to serve the busy Solent sailing grounds while also managing projects across the UK and internationally.
Looking Ahead
For PSA Prime Marine, the 2025 Southampton International Boat Show is more than just another exhibition. It represents a moment to reflect on three years of consistent growth, to showcase exciting new innovations, and to strengthen relationships with clients old and new.
“This show has always been an important date in our calendar,” added Su Stirling. “It allows us to connect directly with owners and industry colleagues, share our expertise, and demonstrate how we’re pushing standards forward in yacht maintenance and management. Collaborating with Cerashield feels like a new chapter, and one we’re very proud to be writing.”
With a blend of innovation, hospitality, and expertise, PSA Prime Marine is ready to make its third appearance at the Southampton International Boat Show its most memorable yet. Visitors can use their exclusive code PSAPRIMARI to purchase tickets at discounted prices from www.southamptonboatshow.com.