If one compares the African esports market with regions such as the USA and Latin America has lower interest to the second in the iGaming industry leaders. South Africa is considered the most promising, but no less is expected from countries such as Kenya and Nigeria.
Increased access to the internet and devices (smartphones, PCs, and consoles) have fuelled the growth of esports events in Africa. For example, gamers opt for games such as EA Sports FC, Call of Duty, and Tekken. As interest in esports grows, professional teams, university leagues, national federations, and competitions such as the Carry1st Africa Cup are actively being formed in African countries.
Experts call Africa the country with the youngest population. If we compare the average age in most countries, it was 30.4 in 2012. In contrast, in African countries, this figure was 19.7. Most young people who become professional players today were avid gamers in the past.
For example, esports player Badu (nickname Ruin), who plays for the Ace Gamers Esports team today, started with Call of Duty: Mobile in 2019. At the beginning of his career, the athlete played in low-level teams, which helped him hone his technical skills and gain experience. A reasonably typical path is to establish the majority of famous players, who later compete with the best players and participate in international esports tournaments.
Mass, national, and continental tournaments are becoming a meaningful way to discover talent, hone players’ skills, and raise the profile of esports. Other events organized this year include the IESF African Esports Championship held in Casablanca in August and the Congolese women-only Tekken esports championship in Kinshasa in November.
400+global esports tournaments per year: BETER at ICE Barcelona exhibitors list again
Dominion Eromosele, Senior Community Manager and Events Manager at Carry1st, noted that large-scale esports events can be a great way to attract the attention of all gamers and increase the interest of new gamers.
An essential component in establishing a strong national market in the African region is the interest in influencer brands. When industry leaders pay attention to the audience, and the growth of interest in esports, many investors, operators, and the media will be encouraged to invest more in specific events.
The BETER brand focuses on working with different countries. The team has tried to introduce the brand’s entire product suite to the African region through agreements with well-known operators such as SportyBet.ICE Barcelona 2025 is the most influential event for gaming leaders.The BETER team at booth 4B18 is ready to show its products, including 24/7/365 live-streaming capabilities and 400+ global esports tournaments annually.