The Launch of Zone by THE Park Hotel

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THE Park Hotels has launched its second Zone by THE Park hotel in the region of Rajasthan, India. The hotel is located in the centre of Jodhpur and it provides a chic and price-conscious accommodation for travellers looking to explore the ‘Blue City’. The room rates start from £50 to £90 per night.

The concept behind it was developed by the London-based design group Project Orange, who adorned the place in orange and turquoise. Zone by THE Park Jodhpur has 90 guest rooms, an auto-rickshaw gift shop, work and gaming zones and a Banquet Hall with a large outdoor lawn, perfect for large weddings, exhibitions and celebrations. There are also two restaurants available – Bazaar, which is an all-day dining restaurant that serves world cuisine, and Urban Spice Box, an exclusive Indian grill restaurant – and the Z Bar, where guests can enjoy a cocktail in the evenings.

Zone by THE Park Jodhpur is close to most means of transport, including the city’s airport and the railway station. It is also nearby landmarks such as Mehrangarh, one of India’s largest forts, and the Kaylana Lake. The hotel is the best place from where to start the journey around the vividly blue architecture of the city and its colourful bazaars.

“We are extremely delighted to launch our second property in Rajasthan, especially in Jodhpur as it is a discerning tourist’s destination with a reflection of history. The hotel is designed to meet the requirements of the price-conscious, design-conscious urban traveller. Witnessing the success of Zone Jaipur, we are confident that this hotel will play a key role in strengthening the brand. We are certain that the hotel will appeal to customers with its design and format,” commented at the launch Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd.

Zone by THE Park hotels are present in cities such as Coimbatore, Jaipur, Chennai ORR, Raipur, and Bengaluru, with upcoming hotels in Pondicherry, Igatpuri and Goa. The brand will have 17 properties by 2020, which means it will be around 1,500 keys in the next four years.

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New Britvic Website to Help with the Levy

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Britvic, the largest supplier of branded still soft drinks in the UK, has launched its new trade website, www.sensationaldrinks.com, which will help foodservice and leisure operators to get ready for the arrival of the soft drinks levy on the 6th of April and give them the right tools to maximise their soft drinks sales.

The online platform will be a place of support and advice for those looking to understand the financial impact that the Soft Drinks Industry Levy will have. They will also be able to order dispense conversion kits that will help them make changes to their range to offset the effects of the levy, by optimising their sugar free offer.

However, Britvic wants to expand the Sensational Drinks platform’s use and offer content that is beyond the levy issue, including wider information about the category, its brands, and the opportunities available to foodservice and leisure operators.

“With April just around the corner, our primary focus is to ensure that operators have all the information and support that they need to select the right stock for their customers and turn the levy into an opportunity in their outlets,” commented Russell Goldman, Director of Leisure. “Looking ahead, the website will evolve to offer operators essential category information and advice on one easy-to-access platform, enabling them to take full advantage of the incredible sales available through serving sensational soft drinks to their customers,” he added.

Britvic is an industry leader, so it is in the right position to help other foodservice and leisure operators prepare their outlets for the levy, considering the company’s long term reformulation programme. By the time the levy arrives, 94% of Britvic’s own brand portfolio in Great Britain and 72% of the full portfolio will be below or exempt from the levy.

 

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