Parents across the UK are facing unprecedented challenges as they tackle home-schooling for the first time. But alongside core subjects, this period at home does present the opportunity for children to learn basic life skills. As part of its aim to make family life seamless, Zanussi wants to empower parents to have fun with their families, helping younger generations learn how to cook.
That’s why it has partnered with non-profit, Cook School, to provide online resources that promote learning life skills for children through cooking. The charity initiative, which usually runs weekly classes in primary schools across the UK is launching easy to make, nutritious recipes using kitchen cupboard ingredients available on the Zanussi UK Instagram channel.
With support from the brand, Cook School reached 10,000 children in 2019, with further growth planned during 2020.
Chris George, Head of Marketing at Zanussi explains: “In partnership with Cook School, Zanussi is launching a new set of recipes designed specifically with primary school children in mind. Research shows those who learn to cook from a young age make healthier choices later in life. Now is the perfect time for your little ones to have fun getting hands on in the kitchen – it’s learning by stealth!”
Amanda Grant, the charity’s founder adds: “Zanussi Cook School’s research shows that 8 in 10 children want to learn more in the kitchen, and our new resources aim to support development for this essential life skill with step-by-step videos that also link to multiple curriculum subjects for example Maths (weighing and measuring), English (following recipes) and PSHEE (nutrition and health).”