In the age of coronavirus disruption, Zoom calls and work-from-home setups, our accessibility to the Internet and the way we use it has made a major shift. What used to be utilised as a means of entertainment has now become a way to carry out our jobs and pay our bills.
In fact, internet usage among adults has increased by 4% in just the last three years, according to Pew Research. And with this increase has come a change in the way people consume products and engage with brands – proving that traditional marketing just isn’t as effective as it once was.
Given that marketing has always been about connecting with the right audience at the right time, this inevitably means that businesses need to meet potential customers exactly where they are, which, at the current time, is on the Internet.
But just what does this mean for businesses, and how can they utilise digital marketing services to reach an international base of customers? Well, we’re here to answer those questions.
Why is digital marketing so important?
Digital marketing is everywhere. From TikTok videos to YouTube ads and social media posts, businesses around the globe now have the opportunity to use almost any type of digital technology for marketing their products or services.
And with approximately 4.6 billion active internet users worldwide, utilising digital marketing as a tool for business growth seems like a pretty obvious move.
With that being said, though, what are the top services that business owners should consider in order to boost their marketing efforts?
Search Engine Optimisation (SEO)
SEO refers to the process of optimising online content so that search engines can discover it easily and therefore rank it according to searches for particular keywords or phrases.
In order to stand out from the crowd, businesses should utilise the expertise of a Search Engine Optimisation (SEO) specialist to ensure that all their content is optimised to work with complex algorithms and make it to the top of the search engine rankings.
Search Engine Marketing (SEM)
While both SEO and SEM rely on keywords, they differ due to the fact that SEM involves paying a search engine to place your website in front of customers.
Closely related to pay-per-click (PPC) advertising, SEM involves a user choosing keywords associated with their product or service and then crafting advertisements around them.
Choosing the correct keywords is paramount to this process, so working with an expert will ensure that your SEM efforts are successful.
Content Marketing
Content marketing uses the age-old art of storytelling to create increased brand awareness and sell products. This approach is more subtle than direct advertising and builds relationships with potential clients in order to win over their trust.
This marketing method also addresses customer questions and concerns, providing your target audience with value and establishing your business as an expert in the field.
Content marketing is closely linked to SEO. In fact, Google indicates that content is one of the top two ranking factors. The more amazing your content, the higher chance you have of bringing in new traffic and leads via organic search.
Aside from being the key to powerful SEO, content marketing also offers a great return on investment (ROI) and can be highly beneficial to your business in the long run.
Content comes in many forms and can include blogs, videos, social media posts, podcasts and a plethora of other materials.
Social media marketing
Social media is a beast that just continues growing.
In order to get ahead in the game, business owners need a thorough knowledge of each platform they’re using and how each relates to their target audience.
With approximately 3.6 billion people using social media, the potential reach could be huge. It is important, however, to recognise the context of each platform and how this relates to the overall message being conveyed.
Utilising the services of a digital marketing agency will help business owners understand their current social media standing better while providing insights into what content would work best for their audience and how to market their business in the most effective way.
Email marketing
Email marketing is one of the oldest advertising strategies but is still one of the best ways to generate leads.
Types of emails included in an email marketing campaign might include customer welcome emails, newsletters, promotions and tips. This type of content is highly rewarding but time-consuming to maintain.
Audience segmentation is also a key component of most email marketing campaigns, so this is something that also requires an increased level of attention.
Re-targeting
Re-targeting gives a brand a second chance to shine with people who have previously engaged with your brand.
If a business owner has re-targeting enabled, they could use ads to target users who have landed on their website but failed to convert. This method is needed because 96% of visitors aren’t ready to buy yet.
Re-targeting reinforces the brand and will prompt users to click back to the site in the hopes that they will convert once there.
With all these services in mind, it makes sense to partner with a digital marketing agency to reap the maximum benefits from your marketing efforts.
By employing the services of an agency like Prime Pixels, you can gain access to experts who will work with you to create bespoke solutions for your target market and audience.
Give your business the best chance at international marketing success with a remote team that works with you and has your best interests at heart.