Friend of Dorothy Wellness has launched a digital pharmacy and clinic for gay men, which the company believes to be the first of its kind in the UK.
The brand has been running for just under three years and has built a steady following in the UK and the United States. Its products are designed around the sexual health needs of gay men and cover supplements for stamina, performance and prostate health, among other areas.
The clinic allows men to consult a doctor online and receive prescriptions for erectile dysfunction treatment, hair loss medication and weight management support. The service operates entirely online and is set up to handle sensitive consultations with discretion.
Founder Oliver James said the idea behind the clinic came from a pattern he had seen in how gay men relate to conventional healthcare settings.
Oliver said: “Many gay men, particularly outside major cities, feel uncomfortable discussing sexual health issues with a local doctor or pharmacist they’ve known for years. Some simply avoid getting help altogether.
“Our digital clinic aims to remove those barriers by offering private, judgement-free healthcare designed specifically with gay men in mind.”
The service has launched at a point when LGBTQ+ healthcare is receiving more attention at a national level. In July 2025, the NHS began what it called its first ever review into health inequalities affecting LGBTQ+ communities.
Oliver James added: “We’re seeing a much wider conversation happening across the UK about LGBTQ+ health inequalities, and that’s incredibly positive, but conversations need to translate into real, accessible services. These communities often have very specific health concerns and experiences that aren’t always reflected in mainstream healthcare services.
“We believe there’s real value in creating services that understand those nuances. Our aim isn’t to replace traditional healthcare, but to complement it by offering support that feels relevant, informed and built with gay men in mind.”
For more information, visit friend-of-dorothy.com.