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      Is London Safe at Night? Solo & Female Travellers Safety Tips for 2026

      By Sam Allcock25/04/2026
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    • Hot News
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    Fashion

    Your Guide to Smart Style Investments

    Lucy ContrinoBy Lucy Contrino17/06/2025Updated:03/07/20253 Mins Read
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    Forget fast fashion and passing trends. In this article, we’re helping you navigate the world of fashion and accessories with long-term value in mind. Read on for practical advice on what to buy and why in this guide to smart style investments.

    The Timeless Appeal of a Well-Tailored Coat

    Investing in a high-quality wool or cashmere coat is a decision that will pay off year after year. Stick to classic cuts that suit your body type and neutral colours that are easy to pair with any outfit and won’t date quickly. Given the unpredictability of the British climate and the long winters we have, a well-tailored coat is a perfect example of a smart style investment.

    Leather Goods That Last: Bags and Belts

    Genuine leather accessories, such as bags, belts and gloves, age beautifully and offer great value when you look at cost-per-wear. Look for well-known British brands that prioritise quality craftsmanship and source ethical and sustainable leather.

    Smart Jewellery Choices Beyond Trends

    Understated, classic jewellery maintains its value, goes with any outfit, and is a great way to elevate an everyday look. Quality gold and silver pieces from independent UK jewellers are wise style investments.

    Watches are a perfect example of a smart style investment. A luxury timepiece doesn’t have to be brand new to be valuable. Pre-owned watches from reputable dealers can hold or even increase their value over time while also offering timeless style. Look for classic models from trusted brands and always verify authenticity through a certified seller.

    The Power of Made-to-Measure Footwear

    Well-made shoes can last for decades, especially if you make use of local cobblers who offer resoling. When it comes to stylish footwear, you can’t go wrong with timeless unisex styles like brogues, Chelsea boots or loafers.

    Bear in mind that when you get new leather shoes, you’ll need to spend some time breaking them in to avoid blisters. If you’ve got cash to splash, then made-to-measure shoes are a small extravagance that your feet will thank you for.

    Quality Over Quantity with Knitwear

    Rather than buying multiple fast-fashion jumpers that are bad for the environment and will clutter up your wardrobe, consider investing in a couple of high-quality pieces made from merino wool or cashmere. Not only will this save money and wardrobe space in the long run, but you can feel good about making ethical fashion choices that support the local industry and help save the planet. For great value and excellent quality try women’s knitwear from from David Lawrence.

    A Tailored Suit: Your Wardrobe’s Power Player

    A properly tailored suit is one of the most enduring smart style investments, suitable for countless occasions and never out of style. A tailored suit can be dressed up or down and is perfect for day-to-night or work-to-party scenarios. Choose navy, grey or black to maximise versatility.

    Sunglasses That Do More Than Just Block the Sun

    When choosing sunglasses, invest wisely by opting for polarised, well-made frames from heritage brands. A classic style like the Wayfarer or Aviator rarely dates and adds instant polish to casual or formal looks.

    Plus, high-end sunglasses can offer superior protection from UV rays and improved clarity, making them a safer choice whether you’re lounging by the pool or taking a long summer drive.

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