When searching to make the best possible impact with customers, coloured envelopes are a great way for a business to set themselves apart from the crowd. With so many colour choices available, what can a business do to strike the right balance between individuality and restraint?
Gold envelopes are the perfect way for a business to set themselves apart from the crowd, while still projecting a positive image. As golden coloured envelopes are now so affordable, there’s never been a better time to invest.
What does gold say?
Gold, as we all know, is the colour of luxury. That means any business that wants to present itself as upper market or more towards the premium end of things can greatly benefit from choosing a gold colour for their envelopes.
Gold is a colour that has a much broader history than just being used to denote “wealth” however – gold has many applications and meanings.
A business that uses gold coloured envelopes is sending a very clear message. It’s a message that entails premium quality, a higher standard of service, and a more refined and luxurious air than the competition. This makes gold a compelling envelope colour choice.
Why coloured envelopes?
Gold is a great colour to choose for a business looking to make a splash, but why should anyone even bother investing in coloured envelopes at all?
The reality is that even a small change like the colour of the envelope used can have a massive effect when it comes to brand image and recipient interaction. It stands to reason – people get a sea of white and mid-brown envelopes to wade through every single day. It’s boring. So why not offer a little more colour and personality to catch their eye?
The psychology of colour allows a business to begin presenting an image before the customer has even opened the envelope. If a business thinks about the kind of image that it wants to suggest, it can use colour to subtly reinforce that image.
Gold, for example, is an excellent choice for a business that wants to present an upmarket, refined, and luxurious image to their customers.
An affordable investment
Golden envelopes indicate wealth, status, and prestige – but the joy of custom coloured envelopes is that now they’re so affordable, they’re accessible to any business. An eye-watering marketing budget is simply not necessary; one can present an image of royalty for mere pennies.
Custom coloured envelopes are easy to order, too, thanks to the rise of online printing. Golden coloured envelopes can be customised to match a business’ unique needs, then printed and dispatched for speedy delivery. The more envelopes a business buys, the more affordable they get, which is perfect for such a widely used resource as envelopes.
Make the change today
Golden coloured envelopes are a fantastic way for a business to stand out and present a high-class, premium image without needing to pay premium prices. With specialist online printers offering great deals, there has never been a better time to take advantage.