Rolex watches continue to be among the best investment watches thanks to their ability to increase in value over time. There are many reasons for this, but the main one is undoubtedly the brand’s extremely high reputation. Rolex is known for the quality of its manufacturing and the excellence of the materials used. However, if quality were the only factor that determined the value of a watch, there would be many other brands capable of competing with the Swiss brand.
Rolex’s success, however, is also linked to the status that the brand has acquired over time in the field of fine watchmaking. Furthermore, the scarcity of available examples (with waiting lists that can last several years for the purchase of a new model) has further contributed to making Rolex pieces a safe investment. However, not all models have the same potential for appreciation: which Rolex watches are worth investing in in 2025?
The Most Demanded Rolexes in 2025
Some Rolex models have a much higher potential to increase in value over time. These include limited editions – models that have been or are about to be discontinued, and those with historical or “custom” value (such as watches associated with public figures or sporting events). Special features can also affect their value.
On the one hand, there are the timeless models, those that always have value because they are the most loved and the rarest, such as some vintage models that are no longer produced; on the other, there are the particularly loved models, for which demand exceeds supply.
For those lucky enough to own or find one of these examples, these models always represent a good investment. Examples of such Rolex models include the Daytona 116500LN with ceramic bezel, the Submariner 126610LN, and the GMT-Master II 116710BLNR “Batman.” The overall appearance of the timepiece also contributes to its final price. Consider investing in a luxury watch strap for Rolex Daytona and a watch case to store your investment in a top-notch condition when not in use.
And then there are the models that gain popularity during particular periods, to keep an eye on from year to year if you want to make a successful investment.
The Rolex Daytona
Daytona is a name that is associated with a solid guarantee. As already mentioned, the Daytona 116500LN is a timeless and extremely rare model whose demand continues to grow. However, the most promising Daytona models are not limited to this exemplary field.
In 2025, another reference you can bet on is the 116506, introduced in 2013 to celebrate the 50th anniversary of the Daytona. Produced in very limited quantities, this model initially went a bit under the radar but is starting to become more sought-after. The watch’s value could skyrocket in the coming years.
Another model to keep an eye on is the Daytona 116508, which has gained popularity recently. With the extremely long waiting times to get one, its value is likely to increase as well, making it another great choice for those looking to invest in the world of luxury watches.
The Rolex Submariner
We’ve already talked about the Submariner. The 126610LN model is definitely the most popular and hard to find, which makes it destined to gain in value over time. However, it’s not the only one worth investing in this year.
The Submariner 16610, from an earlier generation, is proving popular among collectors. This model, with its 40 mm case, is an excellent choice for those looking for a solid investment. Likewise, the Submariner 14060, known for its “no date” feature, is highly sought after. Both of these models, hailing from an era before the introduction of maxi dials, offer a classic appeal that continues to attract enthusiasts and investors, making them very promising options for 2025.
The Rolex GMT Master
Another model that has a spellbinding appeal and is set to increase in value is the Rolex GMT-Master II, known for its versatility and iconic design. This watch, inextricably linked to the history of aviation, has earned a prominent position among enthusiasts and investors thanks to its various references, from the oldest to the most recent.
One of the most beloved and hard-to-find models is undoubtedly the GMT-Master II 126710BLRO, famous for its red and blue “Pepsi” bezel. It is not only a very beautiful timepiece but also a promising investment. With the growing demand and the difficulty in finding it, this Rolex watch model is destined to see a further increase in value in the coming years.
The Rolex Oyster Perpetual
The Oyster Perpetual line is often considered a sort of entry-level line compared to Rolex’s other more prestigious collections. The gear is gaining attention thanks to the rarity of certain models. While it has not traditionally been in the spotlight, the Oyster Perpetual offers some interesting references that could see a significant increase in value over time.
An example of this is the reference 124300, especially in the versions with brightly coloured dials. Among these, the model with the “Tiffany” blue dial is highly sought after and is becoming a coveted piece by collectors, thanks to its rarity and the allure of the unique colour.
Another reference to consider is the 114300, which is now out of production. This model has potential, especially since once a Rolex model goes out of production, its rarity and desirability tend to increase.
The Rolex Datejust
It’s not just Rolex’s sporty models that attract investors’ attention. A timeless classic like the two-tone Datejust continues to enjoy success, maintaining a market value above its retail price. With its timeless elegance, it represents an attractive investment option for those who want to enter the world of luxury watches without having to deal with the costs and difficulties associated with rarer and more expensive models. Its relative availability on the market makes it a less complicated option to acquire than other Rolex models. However, precisely because of its status as a classic icon and the constant demand, it is a luxury watch that can see stable appreciation over time.