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      Nitya Foods unveils Nitya Online as its new UK-focused eCommerce destination

      By Sam Allcock06/01/2026
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    Victor Smushkevich’s amazing journey of becoming a digital marketing entrepreneur

    Sam AllcockBy Sam Allcock22/07/20214 Mins Read
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    Victor Smushkevich is a big brand in the SEO field. He has accomplished so much over the last 12 years and counting. However, the journey has not been a smooth sail for him. He has been through ups and downs. First, he dropped out of college and became a delivery driver at Dominos before starting his digital marketing agency. Even with all these challenges, the dream of owning his own business kept him going.

    Many success stories are born from difficult moments and for the CEO of Tested Media, Victor Smushkevich the journey is not different. Victor seized the opportunity in the SEO world when it was just budding. His initial venture with the digital agency was designed to help businesses with marketing solutions for growth and expansion. This he did and attained huge success.

    Owning Successful Business Outfits

    There is a lot that can be said of Victor Smushkevich and that is why he has won the hearts of many in the digital marketing world. At a tender age, Victor had the dream of being successful in the business world but there was no one to support. He struggled with studies and neither was life out of school pleasant.

    Victor launched his first e-commerce stored and soon learnt how to drive traffic to websites and convert leads to sales. This was the start of a new phase in his life that has made him who he is today.

    Over the years, Victor founded several businesses that attained huge success. Through the skills he learnt and discipline, he has grown to become one of the respected authorities in the internet marketing space. Hundreds of clients have benefited from Victor’s digital marketing solutions especially through SEO techniques.

    Some of the establishments that Victor has made include Smart Street Media in 2013 and SEOGuestPosts.com that have been instrumental to his growth. These propelled him to great heights after which he has moved on with other establishments. SEOGuestPosts.com was a backlink agency which he later sold to other investors.

    Later on, Victor moved on to affiliate marketing where he focussed on running paid ads to credit repair and dating sites. Affiliate marketing earned him $600,000 and that is what he used to get started with Tested Media. Today, Tested Media has spearheaded organic growth for businesses globally. 

    Today, Victor can boast of proficient digital marketing services stemming up from hard work and resilience. He has seen the SEO world blossom from the time it all began over 10 years ago. He came across this concept and believed in it and has produced what the industry has needed throughout this period. He has mastered the art of social media marketing, lead generation and public relations as well.

    Victor’s Focus and Determination into the Future

    Victor’s love for SEO continues to grow over the years. He continues to provide value-added services to business startups and people getting into business for the first time. In this age of technology and the internet, he believes that everyone has an equal chance to succeed. All they need to do is to understand SEO and use it to their advantage. He is forever moved by the desire to see first-time entrepreneurs and startups succeed like him.

    Getting started as an entrepreneur is a big risk and Victor knows it. He shares his experiences and lessons with others so that they don’t have to go through the same challenges he went through. At least, he is offering solutions to the obstacles many are facing in today’s dynamic world. Things are changing very fast and without the basics, business owners can struggle to get established.

    Some of the key activities conducted by Victor and his team include mentorship programs for public relations and SEO. These have been helpful to business owners that want to widen their market horizon by converting incoming leads. Today, Victor is a published writer on huge platforms such as Forbes and Business.com among many others!

    Takeaway Lesson!

    Victor Smushkevich’s journey is an inspiring one that has great lessons to pick from. He is proof to many people that there is no limit to what one wants to achieve in life. All that one needs is to put their mind and energy into their dream and work on it.

    Share. Facebook Twitter Pinterest WhatsApp LinkedIn Tumblr Email
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    Latest Articles

    Technology

    Legacy to Cloud in 100 Sprints: A Tactical Guide for CTOs in Regulated Industries

    By Sam Allcock06/01/2026

    Cloud migration has become essential for regulated industries where security, compliance, and nonstop availability are crucial. From finance to healthcare and insurance, legacy systems once built for stability are now being stretched thin by the swift demands of digital transformation. Organizations face a daunting challenge: how to modernize without risking operational downtime or regulatory penalties? At the heart of this transformation is a practical story of steady progress, the journey of Balraj Adhana, a technology leader who pioneered an agile and risk-conscious approach known as “Legacy to Cloud in 100 Sprints.” With over 20 years of experience, Balraj has led the modernization of vital platforms across capital markets, insurance, and healthcare domains. His approach was not about big leaps but about breaking down the complex multi-year cloud migration into 100 manageable sprints. Sprinting added functional upgrades and provided complete business continuity, even to the most sensitive compliance systems. This method enabled teams to turn single-monolith legacy software into agile microservices, which operate in the cloud and reduce the six-hour critical batch processing windows to fifteen minutes. It has also reduced the costs of cloud infrastructure by up to 45%, signifying financial discipline and technical excellence. His leadership extended beyond technical delivery. He reshaped organizational collaboration by bridging gaps between technology, compliance, and audit teams, creating cross-functional cloud squads that improved onboarding speed by over 60% and sprint velocity by 65%. This cultural shift increased confidence across stakeholders and accelerated delivery without compromising regulatory requirements. The innovator also developed comprehensive internal playbooks, which became standardized guides for modernization projects across multiple industries. His leadership in establishing a Cloud Center of Excellence streamlined governance and tool use, reinforcing consistency in cloud adoption company-wide. One of the expert’s most notable achievements was achieving zero downtime during the phased migration of critical regulatory systems. His team implemented a dual-run strategy, running legacy and cloud systems in parallel for months while an automated engine reconciled all data events in real time. This approach eliminated risk during the transition and safeguarded thousands of compliance analysts working in global markets around the clock. His team also introduced event-driven architecture, turning overnight batch jobs into real-time event streams, boosting efficiency by 96%. These advancements accelerated compliance reporting from a three-day delay to same-day insight, increasing responsiveness to market changes. Cost savings were equally significant. By right-sizing workloads, adopting container orchestration, and eliminating redundant data centers, Balraj’s initiatives achieved $2 million in annual operational savings. Automated deployment pipelines and self-healing workflows reduced manual overhead by 40%, freeing teams to focus on innovation. Compliance adherence also improved dramatically, with full alignment to leading standards maintained throughout migration, a major trust builder with regulators and customers alike. The professional’s work provides useful insights for leaders facing modernization challenges today. He stresses that speed must align with safety, coining the phrase: “True transformation is a steady sprint, not a risky leap.” Instead of viewing compliance as a constraint, he sees it as an engineering discipline embedded from the start. He added,” Legacy systems are repositories of institutional knowledge that should be carefully refactored rather than discarded, preserving business logic while unlocking agility.” Looking ahead, he foresees hybrid and multi-cloud architectures dominating regulated sectors due to data residency and audit requirements. The next wave of modernization revolves around treating data pipelines as control planes, focusing on real-time observability and lineage tracking. Furthermore, AI-driven governance holds great promise, helping detect compliance risks preemptively and automating audit trails. Ultimately, cloud modernization is as much about people and culture as it is about technology, a balance Balraj has mastered with his pioneering 100-sprint approach. This story of transformation shows how complex regulatory IT environments can be modernized sustainably, enabling faster innovation, stronger compliance, and smarter cost management. Balraj Adhana’s model creates a roadmap for enterprises striving to keep pace with digital disruption while safeguarding trust and continuity. For regulated industries, the future belongs to those who blend engineering discipline with regulatory empathy to deliver cloud migration that’s faster, safer, and ready for the challenges ahead.

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