- Deliveroo today reveals the ultimate Fresher’s Week grub – The Boost Burger – to help fuel students through their first week of university.
- Burger launches as data shows half (50%) of uni students worry about not having enough energy to tackle their first week, and almost half (49%) say a burger is their go-to dish when feeling run-down.
- Inspired by a student staple, dissolvable vitamin C tablets, the tasty innovation has been created in partnership with registered nutritionist Jenna Hope (RNutr)* and features nutrient packed1
- Students in London, Bristol, Edinburgh and Manchester can get their hands on the burger from 17th-23rd September for just 99p when they sign up to Deliveroo Students.
- Love Island star and University of Liverpool grad Chloe Burrows delivered the first batch to hungry uni students.
Deliveroo Students has created a new food innovation to fuel hungry freshers like never before. Introducing the Boost Burger**, a lean beef burger loaded with kimchi, cheddar cheese, gochujang cabbage and carrot slaw, and curly spring onions packed in a bright orange sweet potato bun, specially designed to help uni students get through their first week.
Gearing up to burn the candle at both ends, with late nights spent socialising followed by early-morning lectures, freshers are prone to feeling run down as they start the new year. The Boost Burger aims to fuel the half (50%) of uni students who are worried about not having enough energy for Freshers Week.
It also comes at the perfect time with two in five (41%) uni students admitting that a takeaway is their go-to way to cheer themselves up when feeling run down, with half (49%) usually craving a burger. When it comes to picking a takeaway, four in five (80%) uni students consider the price when picking what to order, and around half (48%) think about the quality, making the Boost Burger the affordable comfort food for freshers concerned about starting the year on the right foot.
The burger’s ingredients will excite the three-quarters (75%) of uni students who say they enjoy trying out the latest food trends they’ve discovered on social media channels.
The eye-catching nutrient-packed burger1, available to students for just 99p, is inspired by the ultimate student-saviour – dissolvable vitamin C tablets – something almost two-thirds (65%) of uni students plan to take to help them get through the start of uni – and has been created in collaboration with registered nutritionist Jenna Hope (RNutr)****.
Jenna Hope helped develop the recipe, which incorporates healthy and nutritional ingredients1, selected with busy uni students in mind.
A protein and iron-rich beef patty is sandwiched between a homemade ‘effervescent orange’ coloured bun, infused with whole food-based ingredients such as sweet potato, turmeric, and pumpkin. The creation is packed with nutritional ingredients including protein to support energy requirements1.
It also contains vegetables and spices like chia seeds picked for texture and nutty flavour, red and white cabbage, spring onion, and pumpkin powder for an added crunch, earthy and sweet taste, whilst fermented ingredients such as kimchi and Korean gochujang give this Freshers Week must-have a satisfying ‘swicy’ flavour.
Love Island legend and ex-University of Liverpool grad Chloe Burrows kicked off festivities this week by hand-delivering the first batch of Boost Burgers to hungry uni students in London during their Freshers Week, who got a takeaway fix and fuel boost in one.
Arabella Jenkins from Deliveroo said: “What better way to kick off Freshers than to announce that our university student club, Deliveroo Students, is back with a bang, bringing bigger and better member deals to students than ever. To celebrate, we’re dropping a 99p ‘Boost Burger’ packed full of nutrients to help fuel student members across the UK – the ultimate saver meal for uni students in more ways than one!
“We hope this is great news for freshers as our research reveals around a third (31%) of uni students don’t have time to cook meals during Freshers Week, with over a quarter (28%) admitting they don’t eat enough fruit and veg in the first week of uni, while a further quarter (29%) say they tend to feel tired after week one.”
Chloe Burrows said: “I WISH I had the Boost Burger when I was at university. It’ll come as no surprise that I was the queen of burning the candle at both ends, so it would’ve really come in handy during my time at the University of Liverpool. I had so much fun delivering the first batch of burgers to Freshers with Deliveroo – there’s nothing like a juicy burger to please tired uni students, so I personally think I really saved the day!“.
Dropping in London (17th September), Bristol (19th September), Edinburgh (21st September), and Manchester (23rd September), uni students can get their hands on the Boost Burger for just 99p (vs the non-student price of £9.90), saving them an incredible 90% when they sign up to become members of Deliveroo Students.
Members of Deliveroo Students can also get free delivery on orders over £15* and access to exclusive Freshers Week restaurant offers, alongside 10% off Wingstop, 20% off Co-op select student favourites, and 15% off National Express all year long.
The limited-edition ‘Boost Burger’ is available via Deliveroo in London (17th September), Bristol (19th September), Edinburgh (21st September), and Manchester (23rd September)—for just 99p for Deliveroo Student Members—while limited stocks last. Subject to geographical location and availability. Search ‘Boost Burger’ to order now in the app here or online.