Redemption Bar, London’s only vegan, sugar-free, wheat-free and alcohol-free restaurant brand, has launched a crowdfunding campaign that aims to raise £300,000, which will go towards the opening of two new sites, one in Covent Garden and one at Southbank Place.
The healthy hospitality brand was established by former Brand Director of Virgin, Catherine Salway and New Zealand Restaurateur and Raw Vegan Chef, Andrea Waters. The aim of it is to provide diners with the opportunity to ‘spoil yourself without spoiling yourself’. The entrepreneurial duo wanted to prove that socialising with friends didn’t have to be at the expense of your health, serving delicious plant-based, vegan and gluten-free food, refined sugar-free raw desserts as well as booze-free cocktails, wine and beer.
“We are on the cusp of a really exciting growth plan – as well as launching two new sites in central London we are very optimistic about ethical franchising across the globe. The brilliant thing about crowdfunding is that the customers who’ve made us successful can get involved in this next stage,” commented co-founder Catherine Salway.
Redemption Bar started as a series of pop-ups that proved so popular that the duo opened their first site in Notting Hill in August 2015. Following the success of it, Catherine and Andrea opened a second site in Shoreditch in January 2016, which broke even within the first three months of opening and now generates a 10% net profit per week.
Those that wish to invest in the campaign will benefit from a range of rewards, including free drinks when dining at Redemption Bar, chef tasting events, workshops, and 50% off the bill when dining at any of the Redemption Bar locations. The link to the crowdfunding page can be found here: www.crowdcube.com/Redemption.
Catherine and Andrea have also been working on their first cookbook, ‘Redemption Bar: Cocktails & Canapes’ which will be available worldwide from September 2018. Redemption Bar also has its very own detox tea and detoxifying candles available to purchase from its sites.