There’s some merry goodness this festive season for the health-conscious consumers, as the nation’s favourite malt loaf brand, Soreen, delight fans by bringing back their Deliciously Snowy Christmas Loaf, and scrumptious limited-edition Mini Loaves.
The must have fruity Loaf of the year is packed with an opulent mix of raisins, currants and cherries, along with a hint of citrus and warming winter spices – tasting just like a Christmas Pudding. The perfect winter warmer, alongside a cuppa, on a cold Winter’s day for just 160 calories per portion.
This tasty winter treat also contains 87% less saturated fat and 38% less sugar than the average Christmas pudding choice meaning this festive favourite can be enjoyed guilt-free. Soreen’s Christmas Loaf is also HFSS compliant and Vegan Friendly.
Liz Jacobs, Marketing Director at Soreen commented: “We know that 79 per cent of UK households like to buy from the cake aisle in the run up to Christmas, which is 30 per cent more than the rest of the year. Therefore, we understand that this is a time of indulgence for tasty treats and flavoursome snacks, however we find that families are also interested in healthier choices in the build up to the holidays.
“Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is low in calories, low in saturated fat and still retains that squidgy Soreen deliciousness to satisfy the taste buds either on-the-go, after or between meals.
“We know that people love to celebrate the festivities in the run up to the big day with a seasonal snack, so rather than grab a mince pie why not reach for Soreen’s healthier winter mini-loaves, packed full of flavour.”
What’s more, the iconic brand are also bringing back their limited-edition individually wrapped Mini Loaves for a merry munch, which come in two fabulous flavours; Raspberry & White Chocolate and Gingerbread, both of which are vegan.
Bursting with flavour and acting as a source of fibre, the Mini Loaves come in at under 100 calories per bar, making for a tasty but healthier treat to be enjoyed throughout the festive season.
Seasonal flavours are often sought after for the nostalgic, feel-good sentiments they provide, but with Soreen’s Deliciously Snowy range, they also hold far better nutritional values.
Liz added: “We’re delighted to bring back – by popular demand – our Deliciously Snowy Mini Loaves and core loaf. We intend to continue extending our seasonal appeal and help retailers to capitalise on their wrapped cake seasonal sales with our limited-edition variants, which are proving exceptionally popular.
“Our entire Deliciously Snowy range is vegan, therefore can be enjoyed by those who need to follow a dairy free diet. Plus, they are HFSS compliant, so there’s no compromise on taste, which many other retailers are struggling to adhere to due to the impending restrictions.”
New product developments and innovations have helped boost Soreen sales over the past few years, with Soreen growing seven times faster than the cake category. Last year their Winter Mini Loaves grew by 40% and their limited-edition Raspberry & White Chocolate Mini Loaves featured in the top 5 bestselling Christmas cakes.
The Limited Edition Raspberry & White Chocolate and Gingerbread Flavoured Mini Loaves are £1.50 and can be found in all major mults and discounters. The tasty-looking ‘Deliciously Snowy Christmas Loaf’ can now be found in the cake aisle at Asda, Home Bargains and Herons for an RRP of £1.50.