25 March 2021: As snack sales boom in lockdown, Border Biscuits new Dark Chocolate Ginger Bars have flown off the shelves with a staggering five million bars sold since launch.
The award-winning biscuit manufacturer celebrates the sweet milestone as more Brits than ever treat themselves.
Snacking increased by 50% in 2020 (YOY)* proving the snack market is booming and shows no signs of slowing down.
As makers of the UK’s No.1 chocolate-covered ginger biscuits, Border Biscuits launched its first-ever individually wrapped chocolate biscuit bars last year to meet the demand of the nation’s cravings.
Mark Chance, newly appointed Sales Director at Border Biscuits, said: “Our chocolate biscuit bars were launched in response to the evolving needs of British shoppers. This milestone is a testament to that decision being made at the perfect time.
“Lockdown has proved that we’re a nation who love a sweet treat and that’s what’s helped us sell five million bars.
“We know that 2021 will see the demand continue to grow for biscuits and snacks and as will our sales.”
Available UK-wide in Sainsbury’s and Morrisons, Border Biscuits Dark Chocolate Ginger Bars meet the demand for convenience and come in at just 113 calories each.