Brewgooder, the non-profit ‘clean water’ brewer, is saying thanks to the NHS today with a nationwide billboard takeover featuring messages of gratitude and support from generous Brits who have donated beer to front line workers.
The billboards, which are stationed across London and the North East from today, feature some of the thousands of messages of appreciation that have been submitted by the public alongside the 24,000 cans of beer donated to NHS workers leading the fight against COVID-19.
The 31 billboards were donated by a cooperative of 3 independent digital Out of Home providers – Smart Outdoor, London Lites and Open Media – to the social enterprise which already donates all of its profits to clean water projects, in support of its ‘One On Us’ campaign which aims to reach as many hard-working NHS staff as possible.
Launched last month, the campaign allows people to donate a cost price four-pack of Brewgooder beer or Karma Cola alongside a personal message of support to anyone working for the NHS during the current coronavirus pandemic. In just four days, the campaign garnered over 3,000 pledges of support resulting in over 12,000 donated brews. Donations have since doubled to over 6,000 packs, and the brewery still hopes to get beer to the remaining 16,000 workers that have registered to claim a pack.
James Hughes, Head of Brand at Brewgooder commented:
“The core purpose of the campaign was to provide a way for the British public to show love and appreciation to NHS and healthcare workers across the UK. When the guys at Smart Outdoor offered these billboards for the campaign, we felt there was no better use for them than to display genuine messages of support submitted via the campaign by members of the public, which can now be seen by thousands of healthcare workers traveling to or from work to hopefully brighten their day.”
NHS staff were invited to enter their work email into the platform with accompanying delivery details and when they’d like to receive the pack and Brewgooder will issue the contact-free delivery to the recipient’s address. All NHS staff will also be granted a lifetime 20% discount when purchasing any Brewgooder product.
“We never doubted the generosity of the British public but we’ve been blown away by the level of support received for this campaign. From messages of thanks to individual NHS heroes to messages of inspiration and awe to all those frontline workers, it’s clear how much the NHS means to people.
Social good has always sat at the heart of everything we do, and with the generous support of Smart Outdoor team and their partners, who have provided the billboard spaces, we’ve been able to take the campaign to the next level.”
Mark Catterall, Managing Director at Smart Outdoor:
“The Smart Outdoor team are delighted to be able to support this great campaign , thanking our amazing NHS at a time when they are doing so much, we were equally delighted that our close partners at London Lites and Open Media came on board with generous donations to support and extend the message further , as with many sectors it’s a challenging time for the Outdoor advertising market so it makes us proud to have strong relationships with like-minded independent network owners who value and care about the communities they reach every day and showcase what great things we can do working together.”
Alongside Smart Outdoor and its partners, MTC Media, Ground Level Up Video Productions and Cordial Fox have also supported the “One On Us” initiative pro-bono.
To send a Brewgooder care-package to an NHS employee, head to: