PepsiCo has opened the second edition of the PepsiCo Go Trendsetter Challenge and those wishing to participate have until the 20th of February to register. The project is aimed at young graduates from Europe and Sub-Saharan Africa to use their entrepreneurs’ skills and identify the next revolutionary idea in the food and beverage industry.
The participants will have to create their unique product or choose to develop an existing PepsiCo product. The best ideas will be chosen to go further and will be under the surveillance of hand-selected mentors. The finalists then will have the opportunity to win a place in one of the company’s top programs dedicated to graduates.
“PepsiCo Go Trendsetter Challenge represents an extraordinary platform that can help the graduates not only to present their own business ideas, but also to start their career. Moreover, at the second edition, the program will take place in nine markets, comparing to three, therefore we are expecting that the ideas presented during the competition would be even more daring than until now,” said Becky Taylor, Senior Director Digital for PepsiCo Europe and Sub-Saharan Africa.
The project will be available in nine countries: UK, Spain, Belgium, Holland, Serbia, Romania, Greece, Russia, and South Africa and the candidates will be faced with the opportunity to start an international career and work with colleagues from all over the world. After the 12 weeks, PepsiCo will create a top of the best graduates and will offer those with unique ideas a full-time position at PepsiCo.
The first stage of the program is submitting the ideas online before the 20th of February. The second phase starts in March when PepsiCo experts will choose the concepts that have the biggest potential on the market and pair the selected participants with an experienced mentor. During the last stage, the finalists will present their ideas in front of a panel of PepsiCo marketing specialists and all of them will have the chance to get a place in the Digital Graduate program.