JUST announces the launch of a range of infused flavours —a collection of three, infused flavours to its portfolio – Lime, Lemon & Tangerine.
Founded in 2015, JUST is dedicated to producing responsibly sourced, quality products, contained in sustainably innovative packaging; launching its naturally alkaline spring water in the UK in 2018, with category leading, low carbon, plant-based, refillable and recyclable cartons, made from 82% renewable resources.
Now, the new JUST Infused range extends the brand’s commitment to responsible and innovative business practices, intended to make positive environmental and community impact.
Starting with the same spring water as the core product, JUST’s new infused range is elevated with a dash of fruit made from 100% fruit extracts, and nothing else. The flavours are subtle, light, refreshing, and taste just as if there were a slice of lime, lemon, or tangerine in the carton. The result is a light, crisp, authentic fruit flavour, perfect for summer hydration.
JUST Infused contains zero sugar, zero calories, and zero artificial ingredients of any kind.
“We are really excited to be launching our Infused range in Europe” said Steve Gibbons, MD of JUST Europe.
“The product caters for consumers who want a subtle flavour without sugar, artificial flavours or calories. Our carton has performed the best in carbon footprint terms versus the main water category packages in Life Cycle analysis, whether it is aluminium cans, PET or glass bottles – healthy people with a healthier planet”
JUST Infused waters are available for distribution from 1st July 2020 and are available on amazon.co.uk, on shelf at Spar stores across the country, and several wholesalers. Anticipated retail price range is £1.00 to £1.29 per carton.