The recent Food Matters Live conference, which ended a few days ago, has proved to be a turning point in the growth of revolutionary food brand More Than Meat.
The firm has since received a lot of interest from investors at home and abroad. On social media, hundreds of new fans have connected with the brand. And, after sampling products, many of the delegates chose to leave glowing reviews on a comment board.
The firm also made it to the final of the prestigious Unilever Foundry Dragons Den competition. With such strong feedback on the taste and texture of the products, more than 150 sales leads were generated over the two day event.
The team also used the event to garner feedback and generate excitement around the launch of its next product – a Jerk Burger.
National media are also starting to pick up on the business opportunity that More Than Meat is tapping into.
Just last week, the Guardian cited More Than Meat as an example of a new type of meat-free food brand that successfully “markets its products’ nutritional benefits directly against its meaty Waitrose equivalents”.
Barry Honeycombe, the founder of the company: “All expectations have been exceeded at Food Matters Live. The feedback we received was a glowing endorsement of our absolute focus on quality, flavour and taste. The next phase in our growth will see us scale up our production and significantly grow our customer base.”
Samantha Morris, from Food Matters Live, highlighted the “bright, interactive stand that had a strong buzz around it. The team were very knowledgeable, the products are great, and the delegates were very interested in sampling”.
The More Than Meat range uses a blend of plant-proteins and wholefoods to make tasty meals and snacks. It includes burgers, sausages and casseroles. The foods are high-protein and free from cholesterol, added fats, eggs, dairy and meat.