The award-winning Mid Wales honey producer, Hilltop Honey, has secured three new product listing with the retail giant, Sainsbury’s. Starting with the 14th of January, customers will see across 343 stores nationwide a new range of honey products: Lavender Honey, Orange Blossom Honey, and Thyme Honey. They will be sold in jars of 227g and will raise the product list to six, after already having a contract for two years to supply its Organic Acacia Honey, Organic Multiflower Honey, and Cut-comb in Acacia Honey.
“It is with great pride that we are launching three additional lines into Sainsbury’s including our Lavender, Orange Blossom and Thyme – all of which form part of our honeys of the world collection. We already have a proven record with Sainsbury’s shoppers, with repeat purchasing remaining high, so we’re confident these new additions will offer consumers a premium, quality product with exceptional taste,” said Scott Davies, founder of Hilltop Honey.
These three new monofloral honeys will add premium value to Sainsbury’s honey offering due to their floral aroma and distinctive taste. UK customers are starting to show more awareness towards natural, unrefined foods, paying special attention to sugar free alternatives. Honey is a natural substitute to sugar and therefore it presents a better and healthier choice.
Scott argues that honey is great for breakfast: “Using a quality honey on toast can add distinctive flavor. Likewise, a drizzle of our Hilltop Honey Orange Blossom honey over porridge can infuse citrus aromas since the honey is gathered from the blossoms of orange groves. Such an intensely flavoured honey brings a new dimension to taste as well as being extremely versatile.”
Since its inception in 2011, the business has grown stronger and stronger. Last year it journey to become one of the UK’s leading premium honey brands by increasing production, moving into expanded premises, and investing in automated technology and staff. The new deal with Sainsbury’s could possibly amount to 78,000 jars per year, which means further growth and sustainability for Hilltop Honey.