Branston Pickle, the UK’s leading sweet pickle brand with 85.5% share*, has announced the launch of the latest limited edition ‘Bring out’ packaging that will hit shelves this month. The quintessentially British brand has introduced four new front labels to its core 360g pack size, which will read on-shelf ‘Bring Out’, ‘Branston’ – ‘Cheese’, ‘Picnic’ and ‘Sarnie’ – and will be available in stores nationwide.
After the exceptional success of the first iteration of ‘Bring Out’ in January 2014, the new limited edition labels are on shelf this month. The packaging is designed to provide inspiration to customers on the ways they can use the pickle over the summer picnic season and in the back to school lunch box.
Victoria Adams, Brand Manager of Branston Pickle, said: “The success of the ‘Bring out’ limited edition packaging was a great boost to the company’s overall 2014 revenue. We listen to our customers here at Mizkan Euro, and it is with great pleasure that we ‘Bring Out’ these labels once more as a fun and novel way to underline the core ‘Make it Special’ message of the brand. With this we hope to engage with our customers and further consumer consumption and trial of the pickle over summer.”