Scottish craft brewer, BrewDog, has announced that it will be launching limited edition 12 packs of Punk IPA, the UK’s leading craft beer, with all profits donated to the Help NHS Heroes campaign. The packs, priced at £15 for 12, will be available from its online shop from the 6th May 2020.
The partnership is part of a wider initiative by the brewer that began with its Punk Sanitiser, with 80% alcohol strength, at the beginning of the Covid crisis. To date the brewer has donated over 250,000 units to charities and NHS services across the country, with plans to continue as long as it is required.
The Help NHS Heroes project was launched by volunteers to provide NHS workers with on-site access to enough food for two days of nutritious family meals in response to the COVID-19 crisis. Its mission is to help all NHS hospital workers to have the opportunity to pick up a box to feed a family of four on the hospital’s doorstep. The donations will go towards funding their ability to deliver services to as many hospitals as possible, at minimal cost to the NHS Trusts.
James Watt, Co-founder of BrewDog commented,
“From the very start of the crisis we’ve been looking at how BrewDog can best support those on the frontline of the COVID-19 effort. Now more than ever it’s apparent just how committed and selfless our amazing NHS workers are, saving lives on a daily basis.
We’ve partnered with the Help NHS Heroes charity, not only because of the amazing work it has been doing, but also because of its growing reach in offering real-time relief to our NHS heroes who need it the most.
James Mawer, founder of Help NHS Heroes commented,
“We are delighted that BrewDog has taken the initiative to get behind our campaign to support the NHS heroes. BrewDog is very generous in donating the profits from its fantastic beer and in doing so, helping to provide us with essential financial support to set up in as many hospitals as we can.”