The British Hospitality Association (BHA) has announced its new ‘On Your Team’ campaign, highlighting the benefits available to small and medium enterprises (SMEs) when they join the trade association.
The campaign will focus on industry issues of particular relevance or concern to independent hotels and restaurants. The focus will explain how the BHA’s extensive set of services can help. The message communicated through the ‘On Your Team’ campaign is that joining the BHA means exclusive access to BHA services that benefit members. The BHA’s toolkits, templates, and timely updates make it easy to kick jobs off and their discounts ensure that members get the best deals.
Ufi Ibrahim, CEO of the BHA says: “Small and medium sized hotels and restaurants form a majority segment of the hospitality and tourism sector. As the leading trade organisation for the industry, it is our purpose to pursue the removal of critical barriers to growth for SMEs, and provide the tools and support for SMEs to implement regulations and make their businesses cost efficient.
“As an industry we face a myriad of challenges. Following the recent revaluation, businesses are subject to the biggest business rates change for years, and some hotel and restaurant owners will see large increases. Not only do we work to make sure our SME members’ issues are firmly on the government’s agenda, we also provide support to our members via our free legal helpline.
“Hotel and restaurant business owners juggle a large load. Our suite of benefits, that includes helplines, discounts, toolkits, templates and updates, has been designed to make sure that compliance and cost control don’t fall to the bottom of the priority list, keeping their businesses more profitable and their customers safer. That’s why we’re launching the ‘On Your Team’ campaign, to show SMEs how much they stand to gain from BHA membership.”