With over 200 sites nationwide, PureGym is the UK’s leading gym chain and provides flexible and affordable access to high-quality fitness facilities. As part of its focus on innovation, PureGym aligns with unique food and drink brands to help gym-goers achieve their health & fitness goals, with products available in vending machines across all sites.
“We understand the importance of giving consumers choice and are actively taking our first step towards offering a plastic free alternative to bottled water,” said Elizabeth Chandler, commercial manager at PureGym.
The JUST Water bottle is comprised of 82% plant-based, renewable materials and is recyclable. The cap and shoulder of each bottle is made from a bioplastic that originates as sugarcane; the bottle itself is mostly paper made of trees from sustainably managed forests. It can be recycled kerbside and at bring-bank locations in most UK communities.
“JUST Water has made a real impact since it launched in the UK last month and it’s fantastic to see demand for the brand grow. Consumers are becoming increasingly aware of their plastic consumption and the alternative packaging solutions which are now available thanks to brands like JUST Water,” said Clark McIlroy, managing director at Red Star Brands.
“PureGym is perfectly placed to stock JUST Water, as it too is a disruptive brand which challenges the norms of traditional gym memberships and like JUST Water, offers its customers something refreshingly different to meet their needs,” added Clark.
Launched to the UK market in August, JUST Water is now available in PureGym locations, 800 Boots stores nationwide and all Whole Foods Market locations in the UK.