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Quarter of guests (24%) don’t drink alcohol at weddings, according to new study
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More than a third (35%) of guests feel ‘uncomfortable’ when questioned about not drinking, with 52% of sober guests only offered water at weddings
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The Gilchrist Collection has partnered with star barman Merlin Griffiths to create its new wedding worthy alcohol-free drink menu
Drinking culture continues to change across the UK, as it’s revealed a quarter (24%) of guests are now going alcohol-free at weddings.
Samantha Gilchrist, CEO of the UK’s largest wedding venue collection, The Gilchrist Collection, conducted a survey of 2,000 UK adults to find out their wedding drinking habits. The study comes as the collection launches its new alcohol-free drinks menu, created in partnership with First Dates star bartender, Merlin Griffiths.
The survey revealed that almost half (47%) of those who had attended a wedding in the last five years didn’t drink alcohol during at least one of the events they had been to.
Sober guests said they were often left feeling uncomfortable at weddings sipping an un-festive soft drink, as 35% of respondents said they are questioned on why they aren’t having alcohol. Sadly, a quarter admitted to drinking alcohol at a wedding just to avoid awkward questions or having to share personal or medical information as an excuse.
What’s more, of those that did not drink alcohol at weddings, 18-34 year olds were most likely (28%) to stay sober at the events they attended. This supports the trend of younger generations drinking less than the ones that came before them*.
Venues however, continue to come up short with their alcohol-free offerings and 81% of those surveyed said they felt wedding organisers should offer more options to cater to guests who aren’t drinking.
Only 18% of UK adults can recall seeing any non-alcoholic cocktails offered at the weddings they had been to, with even fewer seeing non-alcoholic beers or wines on the menu (16% and 15% respectively).
Two thirds (62%) of abstaining guests were stuck drinking soft drinks, with over half (52%) saying the only non-alcoholic drink available at the weddings they attended was water.
In response to the lack of non-alcoholic options available at venues, The Gilchrist Collection has partnered with star barman Merlin Griffiths from Channel 4’s First Dates to add to the venue’s existing non-alcoholic menu, providing sober guests with three new grown-up and celebration-worthy drink options.
Each recipe is perfectly suited for different key moments during the celebrations including:
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Sun & Moon – Featuring sage and pineapple flavours with a hint of lemon – the ideal start to the big day as it invokes feelings of calmness and tranquillity.
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Halo Effect – This refreshing glass features notes of pink grapefruit, vanilla and rose, topped with Sea Change’s 0% prosecco, awakening guest’s senses for an instant postnuptial boost.
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Dancefloor Driver – A Tommy’s style margarita featuring both smoky and sweet notes with a Tajin spiced salt rim – ideal for perking and encouraging a night of dancing and celebration after toasting the newly weds.
Samantha Gilchrist, co-founder and CEO of The Gilchrist Collection said: “As a non-drinker myself I’ve often been at a wedding or event with limited or even no drink options other than water or a soft drink, which is no fun! Worse still, these drinks are often presented in a boring tumbler that highlights the fact I’m not drinking.
“I really wanted to put something together for my venues that caters for non-drinking guests and those who like a drink but would also enjoy an alcohol free alternative, that allows them to still drink something special and not be penalised for their choice, whatever their reasons might be.
“We’re seeing plenty of couples across our 12 venues both here and in the States requesting more sophisticated no and low drinks for their big day. Young people in particular are choosing not to drink for all sorts of reasons, which is why we wanted to team up with the incredibly talented Merlin to enhance our alcohol-free drinks offering for our couples and their guests.”
Merlin Griffiths added: “Non-alcoholic drinks stand on their own and are created with the same care and detail of cocktails, which is why we’ve very deliberately avoided calling them mocktails – there’s absolutely nothing “mock” about these drinks!
“Rather than mimic existing cocktails or simply mix together some fruit juices, each of these drinks has been designed to give the happy couple and their guests the chance to experience all the wonderful flavours a cocktail has, just without the alcohol content.
“I’ve loved working with The Gilchrist Collection to bring these new additions to their drinks menu to life; they illustrate perfectly how guests don’t have to drink alcohol if they still want to have a flavourful, sophisticated drink.”
For further information or to explore The Gilchrist Collection of 12 unique wedding venues across the UK and USA visit: www.gilchristcollection.co.uk