The Yorkshire company, Bite UK has released their new range of rice, nut and coconut based snacks. The young company was founded by Jason Bull with the intention of creating a range of tasty free-from products in order to meet the needs of the UK consumer. There has been more and more emphasis on the generation of variety in the free-from ranges on offer recently, and Bite UK have been working to produce snacks that are low in calories as well as suitable for those with allergies and intolerances.
The British company are pleased with their new range of products, which looks to deliver amazing taste while also meeting the requirements of their target audience at a competitive price. This new addition to the snack market is one of many, as recently snacking categories have seen a double digit growth. According to research, nut based snacks have seen the highest increase, with a 23.5% increase in the consumption of nut snacks over the course of the past two years.
The Pure Bite Range that has been released is dairy free, gluten free, vegan, preservative free, high in fibre and protein while also being low in salt, sugar and calories. The Pure Bite range that has been released by Bite UK meets the requirements for two market trends which are convenient food on the go and healthy free from snack products. This new product release is bound to build on Bite UK’s previous success.
Jason Bull started the company after seeing the experience of friends and family who have been diagnosed with as coeliac and the challenges that are faced by those with food allergies and intolerances when searching for a tasty free-from snack that is of good quality and available on the mass market. Included in this new range is the Pure Rice Popped Rice Clusters in Blueberry and Cranberry and in Strawberry and Gojiberry flavours as well as Pure Bite Pine Clusters in Almond or Hot and Spicy, and Pure Bite Crunchy Coconut Clusters in Strawberry.