Robinsons will be re-launching its Refresh’d marketing campaign from May to August to further drive consumer awareness of the tasty on the go drinks range. Following the success it had in 2017, Britvic increased its investment with £2.5 million to make sure it reaches its primary target audience of 25-44 year olds.
The new campaign will include a 30 second TV advert that promotes the ‘real fruit with spring water’ and 100% naturally sourced ingredients contained within Refresh’d. As well as the TV activity, the overarching marketing campaign will include national outdoor advertising.
“Refresh’d has been incredibly well received since its launch last year, offering consumers a tasty way to refresh. Our annual Soft Drinks Review which launched in March, highlighted health as a defining trend in 2017, with customers turning to low sugar drinks like Refresh’d to stay refreshed,” said Russell Goldman, Commercial Director, Foodservice & Licensed at Britvic.
“With the summer months approaching, operators can expect the demand for refreshing, on the go drinks like Robinsons Refresh’d to grow. Our latest campaign will only help to drive further footfall into foodservice outlets, so we would encourage operators to stock up on the full range in order to maximise profits and harness key sales this summer,” Russell added.
Robinsons Refresh’d is available in single 500ml PET bottles in cases of 12 and 24. Consumers can choose from three tasty flavour combinations: Raspberry & Apple, Orange & Lime and Apple & Kiwi, at a suggested retail price of £1.29. At just 55 kcal per 500 ml serving, Refresh’d is made using 100% naturally sourced ingredients, containing spring water and real fruit.
The UK’s number one Squash brand, Robinsons launched Refresh’d last spring and since then the range has captured consumers’ taste buds and how grown in popularity to be name the number one Soft Drinks Innovation in 2017.