Greggs fresh food bakery has this summer launched a summer diet plan after a Minimise Me experiment that has taken place and seen some positive results. The high street retailer has launched a summer diet that includes a number of Greggs classics including sausage rolls and sweet treats like doughnuts which has been found, through the use of the diet plan and the Minimise me experiment to help people lose weight.
The fast food bakery has generated an eating plan after a month long experiment that included four dieters. The dieters collectively lost in total more than two stone and 14 inches from their waists over the course of the 30 day experiment. The participants included a bride-to-be, a new mum, a sales rep and a teacher living a rather hectic lifestyle.
The experiment has led to the expansion of the Balanced Choice range while releasing the Minimise Me Meal Plan for those want to try a different way to lose weight. In order to carry out this summer marketing scheme, Greggs consulted independant dietitian Laura Clark in order to create the meal plan made from Greggs products. Laura has created the diet plan in order to encourage healthier and more informed food choices alongside an active lifestyle in order to lead a healthier life.
The Greggs campaign has been titled Minimise Me in a tongue in cheek twist to the Morgan Spurlock Supersize Me movie. The highstreet bakery chain has also created a documentary that follower s the dieters involved in the experiment.
Research carried out by Greggs shows that 63% of Brits start healthier eating plans at the start of July in preparation for summer holidays and 60% say that they make an effort to be more healthy before their holidays with the average weight loss target being 8lbs.