The fast-growing healthy snack company, Emily Crisps, will be delivering a sampling campaign across a range of retail outlets, contract caterers and events this summer, with the help of specialist face-to face marketing and staffing agency StreetPR. The retailers include Holland and Barrett, Wholefoods, Planet Organic, as well as a number of office sites, such as Google, Facebook, Deloitte and KPMG and consumer events.
“StreetPR’s team is managing and staffing our sampling campaign across retail, contract caterers and events. We appointed them off the back of strong recommendations, and it’s great to work with a team who really ‘get it’. Their highly professional team have helped bring our marketing campaign to life through their enthusiasm and on-point communication. We’ve seen growing awareness and increased sales across our high street and contract catering retailers, in some cases by as much as 20%,” said Ben Vear, Head of Sales at Emily Crisps.
This campaign is part of Emily Crisps’ wider marketing activities, which include digital, social and print advertising and events such as BeFit, the Waitrose Food Festival and the Balance Festival. The campaign will run throughout the summer, with a target of sampling to over 10,000 consumers.
“There’s no better way for food brands to get people to try them than to hand them a sample pack. Face-to-face marketing works really well for new food brands like Emily Crisps – brand ambassadors can engage with people, explain the product benefits and how they are healthier than traditional snacks like crisps and even fruit, which can be high in added sugar,” said Dorian Payne, Operations Director at StreetPR.
Founded in 2014 by partner Emily Wong and Alex Ascani, Emily crisps is a healthy, great tasting alternative to traditional potato crisps and fruit snacks. It first launched three fruit crisp varieties – pineapple, banana and apple – and it has expanded now to offer vegetable crisps including sweet potato, carrot and beetroot; French beans, sugar snap peas and black edamame; and sweet potato sticks. All of the brand’s products are completely natural, vegan friendly and gluten free.