D&D announced a year-long campaign for 2019 to raise awareness for the activities of a number of charities aimed at improving the quality of people’s lives. The group-wide initiative will see D&D partner with a selection of dedicated charities throughout 2019, working alongside them to provide customers with good value, delicious lunches and a curated line-up of inspiring speakers and lunch break activities.
In collaboration with selected charity partners, an eclectic monthly schedule of activity will be on offer, including ‘in-conversations with’ motivational and entrepreneurial experts, monthly book clubs with guest authors, and pop up fitness classes – providing opportunities to learn, keep fit and relax at lunch.
The first partnership from the series is with The Felix Project, an organisation that saves surplus food from suppliers and redistributes to charities which provide healthy meals to the most vulnerable in our society. A line up of events for January and February focuses on sustainability and food waste, including Kids Allotment workshops with D&D chefs Simon Gregory and Francesco Mazzei, a Ready Steady Chef competition using leftover produce, and an Art Attack stunt to raise awareness for food waste with Bluebird White City and other Television Centre restaurants.
“We wanted in 2019 as a company to collaborate more closely with organisations we admire and who are dedicated to improving the quality of people’s everyday lives. We are particularly pleased to be kicking off the campaign with the Felix Project. The Felix Project addresses two of the most important food issues today-reducing waste and feeding the many people in London who go hungry. We in D&D care passionately about both issues and I am certain our customers do too and will therefore support our initiative,” said Des Gunewardena, CEO & Chairman of D&D.
Subsequent charity partners will include Women’s Aid, with a line up including a fitness class with Alice Liveing and a Women in Wine series, as well as Rays of Sunshine and Pink Ribbon Foundation.
To help raise funds for the partners, Live Your Lunch Break will see D&D London adding a discretionary £1 donation on all lunch bills throughout the campaign.