Swiss herbal sweet experts, Ricola, celebrated Swiss National Day on the 1st August by putting on a performance to remember in central London, as part of their ongoing ‘Be More Swiss’ campaign.
Direct from the Swiss Alps to the West End, Ricola’s most prestigious musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4-metre long soft-wood horn, traditionally used to herd to cattle in the Swiss mountains. These professional alphornists played a mixture of both traditional Swiss tunes and some of the most loved tracks of the last 50 years.
Moreover, samples of Ricola’s 11 mouth-watering, sugar free flavours, including Original Swiss Herb, Refreshing LemonMint, Delicious Elderflower and Tasty Cranberry were also distributed to the Covent Garden crowds throughout the day.
“We’re very proud of our Swiss heritage at Ricola, having grown herbs and produced our sweets in the Swiss alps for over 80years, so we’ve made it our mission to spread a little Swiss happiness throughout 2018 by showing Brits how to #BeMoreSwiss. Covent Garden proved to be the ideal backdrop for our alphorn performance on Swiss National Day and we’re thrilled with the public’s response to our alphorn players and, of course, our sugar free sweets,” said Rebecca Collison, UK Brand Marketing Manager for Ricola.
Ricola launched their ‘Be More Swiss’ campaign earlier this year, after Switzerland was voted one of the happiest countries in the world for the seventh year running*. Spanning PR, experiential, social and paid media, Ricola’s #BeMoreSwiss campaign encourages Brits to learn from the Swiss, borrowing life and wellbeing skills from those that do it best.